Each year, many major companies that focuses on design and style will announce their color of the year or design trends of the year. This year, I’ve gathered as many as I can find to help you on your design journey! Use these colors in your social media, your blog banners, your site call to actions, and wherever else you want!
Pantone
Pantone’s announcement is awaited with bated breath by designers everywhere. This year’s color was “Real Blue”, PANTONE 19-4052. The Hex code for this color is: #0b4e82. I’d use this color for added splashes of color throughout the site, maybe call to actions, links, and sometimes background color with white text.
In addition to their color of the year, Pantone released their “Colors for Spring/Summer 2020” color palette. Included are a variety of oranges, blues, reds, a couple of greens and four neutral colors; ash, brilliant white, lark, and navy blazer. This colors will make an amazing palette for your social media and blog post graphics this year.
Flame Scarlet (PANTONE 18-1662) : #f30003
Saffron (PANTONE 14-1064): #fd9e00
Classic Blue (PANTONE 19-4052): #0b4e82
Biscay Green (PANTONE 15-5718): #41dcbf
Chive (PANTONE 19-0323): #343d12
Faded Denim (PANTONE 17-4021): #6a90b0
Orange Peel (PANTONE 16-1359): #fd720f
Mosaic Blue (PANTONE 18-4528): #016995
Sunlight (PANTONE 13-0822): #f9dda0
Coral Pink (PANTONE 14-1318): #f49986
Cinnamon Stick (PANTONE 18-1345): #9b2b02
Grape Compote (PANTONE 18-3513): #5a305f
Lark (PANTONE 16-1324): # c78645
Navy Blaze (PANTONE 19-3823): #121a2b
Brilliant White (PANTONE 11-4001): #f2f5fe
Ash (PANTONE 16-3802): #7b6967
Etsy
Etsy’s color of the year is referred to as “Color Crush”. This year they picked “Chartreuse”. This green shade makes just as bold of a statement as Pantone’s “Real Blue”! The Hex code for this color is: #dfff00.
Benjamin Moore
Benjamin Moore’s list of color trends has 10 colors. They say that “muted” color palettes are in this year. I’d use the following colors as backgrounds for splashes of color, link colors, and text colors.
White Heron: #f1f2eb – Background
Golden Straw: #f0deb6 – Background
First Light: #f0e3df – Background
Thunder: #beb9ae – Background
Crystalline: #cad5c9 – Background
Cushing Green: #647262 – Text/Link Colors
Windmill Wings: #bdd3ee – Background
Oxford Gray: #8391a1 – Text Color
Buxton Blue: #9eb7bb – Background
Blue Danube: #2e5a71 – Link Colors
Canva
Canva is an amazing graphic design tool that has three levels of pay tiers: one free and two paid tiers. Their color trends for 2020 are :
Calming, nature inspired palettes.
Think lots of green, blue, and brown shades.
Bold, contrasting colors
They suggest using one or two vibrant colors and accenting with natural colors to tone done the intensity. They used the following image as an example.
[INSERT IMG]
Venngage
Venngage is another tool for creating stunning infographics. Their graphic design trends for 2020 are:
Muted Colors – Muted colors are desaturated with black, white, or complementary colors.
Color Gradients – Gradients are making a comeback for backgrounds this year.
Abstract Illustrations – Simple illustrations are on their way out with abstract, dreamy one taking their place.
Minimalist Landing Pages – Gone are the days where busy “Click here! Click here!” pages were acceptable. Minimalist landing pages help with SEO (As long as they meet the minimum word requirement!) by speeding up load times and being compatible with mobile devices.
Better Branded Animations – GIFS are the new “it” factor in 2020.
Genuine & Neutral Stock Photos – These are often correlated to color trends, and as the trends shift to a more neutral muted palette, so do the stock images.
Flowing Shapes & Lines – These design features help create a sense of genuine feeling and a natural approachable vibe.
Heavy Simple Fonts – There was a time when unique fonts dominated the design field, but heavy simple fonts (bold Arial for example) are heading into the lime light this year.
Don’t have enough time or knowledge to do your own graphic design? We can help. Our trained eye and love for design make a great pairing that will help your business look professional, beautiful, and eye-catching online.
