- More than one page.
- Headings
- Subheadngs
- Internal Links
- Images
- Your Contact Information
- Your social media profiles/links
- Logo
- Favicon
- FAQs
- Live Chat/Chatbot
- Proper Navigation
- Proper Footer
- Footer Copyright
- An email signup form
- Contact Form
- Testimonials
- Proof of Works/Portfolio/Gallery
- Call to Action / Next Steps
- Mobile Friendly Design
- Blogs/Updated Content
- Accessibility Elements
- Pictures of You/Your Team
- SSL Certificate
- HTTPS not HTTP
- Cohesive Branding
- Google Analytics
- Backlinks
- Statistics
- About Us
Multi-Page Website
The first thing we will discuss today is that your website should NOT have only one page. It’s important for SEO and user experience to have more than one page with quality content. Having all of your information on a single page can negatively impact your user experience on the website by causing them to need to scroll endlessly to find information that they are looking for.
Headings + Subheadings
Headings and subheadings are vital elements on a website that help with a clear message, search engine optimization, and overall organization of a website.
Internal Links + Backlinks
Links are the foundation of your online presence as they create the web of your online presence. Having quality links into, out of, and within your website is the way to strengthen your presence.
Images
Your website should contain quality, unique images that aren’t used around the internet if possible. This gives google more to index you for, and unique imagery or your visitors to see.
Branding + Contact Information
Your logo, contact information, and social media profiles are important to have throughout your website. You can put these in either the header or footer so that they’re always available for the visitor to find. Other branding items include your favicon and your colors.
Ways to Communicate
There are many great tools for you to integrate into your site to enable communication with your visitors. The best of which are chat bots and live chat boxes. You can connect these to a phone and respond in real time to visitors. A contact form is another way to enable communication quickly.
What’s the Next Steps?
It’s important to make the visitor understand what to do next in the process. Whether it’s to make a call or fill out a form, you should have clear call to actions, navigations, and wording to make the next step minimally confusing.
Trust Building Elements
Brand trust is a big topic nowadays. It’s important to have your visitors trust your experience, expertise, products, quality, etc. Some ways to do that are to add testimonials from previous customers, add a gallery or portfolio of previous work, and use case studies to your advantage.
Updated Content
Content is key when it comes to SEO and being at the forefront of your visitors’s minds. Keeping your website updated through a blog or through updating the ontent on your site with new services, deals, or products.
If you need help getting your website up to par or for keeping it updated, reach out today! We’re here to help with every step of marketing from branding to building websites and online presence, to maintain your marketing strategy.
