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When investing money to make money for your business, it’s important to know not only where to invest it but how to do so properly. For example, if investing into marketing strategies in order to promote your business and therefore make more money, you should educate yourself on the different…
Local SEO and search engine optimization (SEO) overall, as people are learning thanks to this quarantine period, is very important to the success of a business online. While there are a load of other factors including social networks and signals, websites, and paid advertising, SEO is one of the most…
SEO is not the first step of digital markeiting, as that position is reserved for Web Design and Websites. However, when it comes to ongoing digital marketing such as advertising, connecting to your clietns, and providing information to your visitors, SEO is the task you want to start as soon…
Writing a blog. Many people when they hear this sentence instantly think of the lifestyle bloggers with the dream houses and children that sit perfectly posed for all the pictures and pets that are the perfect angels. They think of sitting there for hours to write 100 words. They think…
Social Media is such a great digital marketing tool for getting your business in front of people. There are two key strategies for social media: organic posting and social media ads. The main difference between the two is the control of who sees your post and obviously, the cost. Organic…
An important part of digital marketing and online presence in general is the imagery used throughout your marketing materials. There are many standards in place to make sure that your online presence is cohesive, complete, and attractive. This also applies throughout many different industries regardless of the target audience. It’s…
More than one page. Headings Subheadngs Internal Links Images Your Contact Information Your social media profiles/links Logo Favicon FAQs Live Chat/Chatbot Proper Navigation Proper Footer Footer Copyright An email signup form Contact Form Testimonials Proof of Works/Portfolio/Gallery Call to Action / Next Steps Mobile Friendly Design Blogs/Updated Content Accessibility Elements…
Since it’s nearing the start of 3rd quarter, it the time of year to start thinking about your holiday marketing plan. You’ll want to start earlier so that you have time to create graphics, content, and overall strategy in order to succeed thisgh upcoming season. I’ve created a checklist that…
Now that most people are finding businesses online and opting for online scheduling and shopping, it’s more important than ever to have your business online in some way. Get Online with a Website The first thing you should have is a website. Your website will enable you to be found…
Since your website is often the first connection you make with potential customers, you need to make sure that you have everything that they’re looking for. This includes your services, prices (if possible), contact information, who you are, what you do, and more. Today we will cover some important content…
