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Everyone wants their business to flourish online. One of the most important ways to make your business succeed is to have a strong online presence. For this, you need to pay attention to your SEO (Search Engine Optimization). What is Search Engine Optimization (SEO)? Search engine optimization is the tweaking…
As we’re heading into the new year, your business can probably use a boost in online presence. Your online presence is more than just social media, search engines and websites. I’ve created a checklist for you so that you head into the new year on the right foot. What is…
Do you want to rank on the first page of Google in 2020? Well, who doesn’t? As you might be setting your business goals for the next year, it is equally important to revisit your SEO strategy. Keeping up with the ever-changing Google Algorithm is a daunting task. However, improved…
One of the main factors of SEO is content. The words on your page and behind the scenes are read by crawlers of the search engines. It’s important to understand the fundamental steps of writing search engine optimized content. The better your content, the higher it will rank on the…
There are certain things that every website should have regardless of industry, (in fact, websites are essentially the same other than the words on the page). There are also things that should be avoided at all costs. Web Design: Must Haves Domain and Hosting These are the first must…
SEO, Search Engine Optimization, refers to your ability to rank on search engines like Google, Bing, Yahoo, etc. There are many factors to consider when creating your SEO strategy including your website, social media, and other websites linking back to your website. Key Factors of SEO In order of importance,…
Having a social media strategy is super important to creating a profitable and engaging online presence. Today we will cover how to get the most out of your posts. What to Post One of the first things that comes to mind when figuring out a social media strategy is deciding…
Google AdWords has recently rebranded to Google Ads. Google Ads is a platform that allows you to pay money in exchange for the ability to appear at the very top of Google search results. You are only charged when a user clicks on your ads, unlike Facebook ads where you…
We spoke before about if your business really needs a website, today we will be discussing landing pages and how they can serve as microsites. Landing pages are super specific pages, usually serving as a checkpoint in a sales funnel or marketing campaign. The benefit of landing pages is that…
Branding is a key part of a business. Some people focus on it, and some people think they don’t need it. However, branding helps cement your place in a potential client’s mind. Usually though, the first thing that a business does is create a logo to represent themselves. Though this…
