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The home page is generally the first thing a user will see. Whether they’re coming from a search engine, social media profile, or your business card, the home page will be where they land. It’s the most important page of your entire website, follow closely by the about page. We’ll…
So you’re looking to start posting on social media, but you’re not sure where to start or how to go about it. Today Blue Shift Web Services is going to break it down and hopefully help you hit a homerun on the social media front! The most important thing is…
In the world of digital marketing, the number one misconception that I’ve come across is that you don’t need a website for your business. Those who have this misconception seem to think having a Facebook or Instagram is all they need. However, social media is actually a tool that should…
Creating a Business Profile on Instagram As we mentioned in our last post, How To Create Business Profiles: Facebook, having business profiles are an important part of SEO and overall online presence. Instagram serves as a wonderful way to share visual content that pertains to your industry. With the ability…
Creating a Business Profile on Facebook Creating a business profile is very important to your online presence. It serves as a great way to communicate with clients, both potential and existing. You can use them to spread the word about specials, deals, and new services. You can also use them…
A bit about SEO. SEO is Search Engine Optimization, which means following the best practice to rank higher on search engines like Google. There are several types of SEO, such as technical SEO, blogging, backlinks, and much, much more. When following the best practices, it matters to make sure that…
For this post we’re going to be taking look at the optimal permalink and URL structures for wordpress. There are a lot of different options, and there isn’t a one size fits all answer, however there are definitely better and worse choices you can make. Out of the box wordpress…
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In my opinion, one of the more powerful and underutilized tools of a blog or website is the ability to tag your pages and posts. That said, effectively using tags isn’t easy or straightforward. In this post I’ll take you through some examples of how to use tags and get…
When you run a corporate blog sometimes it’s difficult to come up with interesting topics on a regular basis. We’ve discussed creating an ongoing series, but today I’d like to discuss blogging to your existing customers, and turning them into repeat customers. If you are selling products or services, chances are you…
