Writing a blog. Many people when they hear this sentence instantly think of the lifestyle bloggers with the dream houses and children that sit perfectly posed for all the pictures and pets that are the perfect angels. They think of sitting there for hours to write 100 words. They think back to grade school where sitting for an hour meant you only wrote 5 lines which was just one paragraph. However, blogging is vital to your business. You might be thinking “Hey, I don’t read a blog, nor do any of my friends, Who’s going to read ours?”. The answer: GOOGLE. Google is going to be reading your blog in order to rank your site in the search results. Organic SEO is important to your online presence, your digital marketing, and overall promotion of your business,
Benefits of Blogging for your Business
Google loves to see your website being updated frequently and consistently. Blogging is one of the best ways to do this. Blogging allows you to target keywords that you want to rank for. For example, I want to rank for SEO (search engine optimization) in Brevard County, Florida. So you’ll see that I’m using that phrase throughout this blog post while doing other SEO strategies such as backlinking to a dedicated page about Brevard County SEO. Targeting specific keywords gives you the power to hopefully outrank your competitors and gather more traffic from it. Other benefits to blogging is to create more for google to index, letting google know that you are knowledgeable about your industry, have more content to index, which generates more traffic for them. You can also utilize blogging as a content generator for your social media, as you should always share your post on your social media profiles to create a thickened and stronger web for your online presence. It also gives your customers and visitors a reason to return to your site, sign up for your email list, and potentially buy from you.
Hindrances of Blogging
Just like anything in digital marketing, there are cons to blogging. For example, blogging can be time intensive. Since it’s vital to be consistent and frequent on your blog, you’ll spend a lot of time doing the research, writing, editing, and posting of each post. You also cannot plagiarise anything, Google will know and it will hurt you bad in the rankings.
How To Blog for SEO
The main things to know when you’re blogging for SEO are that you needs to be frequent, consistent, reliable, informative, well-written, and focused. The first thing you should do is to determine your posting schedule.For example we post on Tuesday every week. This once-a-week frequency is perfect for us in both management and results. The next step is to determine your topic and your keyword or keyword phrase. Then you’re going to research your topic and keyword. This will allow you to find statistics in order to strengthen the reliability and trustworthiness of your piece. Once you’ve finished the research, and have written the blof you then must edit it. It’s important to make sure there are no typos or grammatical errors. You can use something like Grammarly to do this step. When posting your blog, you’ll want to ensure that all the technical SEO aspects such as the title, meta description, and links are completely and correctly filled out. After posting at your designated time, you should then share it on all of your social media platforms: facebook, instagram, twitter, linkedin, etc. Remember to use relevant hashtags to boost the visibility of your post.
If you’re looking for professional help with SEO feel free to learn more about our SEO services here. If you’re not sure what to do next when it comes to marketing your business online, feel free to call for a free digital marketing consultation!
