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As we’re heading into the new year, your business can probably use a boost in online presence. Your online presence is more than just social media, search engines and websites. I’ve created a checklist for you so that you head into the new year on the right foot. What is…
One of the main factors of SEO is content. The words on your page and behind the scenes are read by crawlers of the search engines. It’s important to understand the fundamental steps of writing search engine optimized content. The better your content, the higher it will rank on the…
Google AdWords has recently rebranded to Google Ads. Google Ads is a platform that allows you to pay money in exchange for the ability to appear at the very top of Google search results. You are only charged when a user clicks on your ads, unlike Facebook ads where you…
Branding is a key part of a business. Some people focus on it, and some people think they don’t need it. However, branding helps cement your place in a potential client’s mind. Usually though, the first thing that a business does is create a logo to represent themselves. Though this…
The home page is generally the first thing a user will see. Whether they’re coming from a search engine, social media profile, or your business card, the home page will be where they land. It’s the most important page of your entire website, follow closely by the about page. We’ll…
So you’re looking to start posting on social media, but you’re not sure where to start or how to go about it. Today Blue Shift Web Services is going to break it down and hopefully help you hit a homerun on the social media front! The most important thing is…
Creating a Business Profile on Instagram As we mentioned in our last post, How To Create Business Profiles: Facebook, having business profiles are an important part of SEO and overall online presence. Instagram serves as a wonderful way to share visual content that pertains to your industry. With the ability…
Creating a Business Profile on Facebook Creating a business profile is very important to your online presence. It serves as a great way to communicate with clients, both potential and existing. You can use them to spread the word about specials, deals, and new services. You can also use them…
A bit about SEO. SEO is Search Engine Optimization, which means following the best practice to rank higher on search engines like Google. There are several types of SEO, such as technical SEO, blogging, backlinks, and much, much more. When following the best practices, it matters to make sure that…
For this post we’re going to be taking look at the optimal permalink and URL structures for wordpress. There are a lot of different options, and there isn’t a one size fits all answer, however there are definitely better and worse choices you can make. Out of the box wordpress…
