Whether you’re running ads, sending email newsletters, growing your social media, or climbing the SEO ladder, all roads eventually lead to one place: your website. Here’s why exceptional web design isn’t just a luxury—it’s a necessity.

First Impressions Matter—A Lot

Users form an opinion about your website in just 0.05 seconds. That tiny sliver of time is enough for them to decide if they’ll stay, engage, or bounce. Clean, professional, and engaging design not only keeps visitors around but also builds trust. Poor web design, on the other hand, can make even the most legitimate business look unprofessional or outdated.

Your website is your 24/7 salesperson—it needs to look and feel the part.

Web Design as the Core of Your Digital Ecosystem

Think of your website as the central hub of your entire digital strategy:

• SEO brings users to your site through search engines.

• Paid advertising (Google Ads, social ads) directs traffic to landing pages or product offers.

• Email marketing drives subscribers to blog posts, products, or event registrations.

• Social media campaigns create buzz and push followers to engage deeper via your website.

• Content marketing lives primarily on your site—blog posts, case studies, service pages, and more.

If your web design is clunky, slow, or hard to navigate, all those strategies underperform. A great website makes everything else work better.

Key Elements of Effective Web Design

A well-designed website should do more than look good—it should convert. Here are some key elements that separate good web design from great:

1. Responsive & Mobile-First Design

Over 60% of web traffic now comes from mobile devices. Your website needs to look and work flawlessly across screens of all sizes. Mobile-friendly design isn’t optional—it’s critical for both user experience and SEO rankings.

2. Clear Navigation

Users need to find what they’re looking for in just a few clicks. A clean, intuitive structure helps guide visitors through your site, increases time on page, and boosts engagement.

3. Speed & Performance

A slow website frustrates users and tanks your SEO. Speed optimization—from image compression to smart hosting—is essential for retention and ranking.

4. Conversion-Driven Layout

Your site should naturally guide users toward key actions—contacting you, booking a service, or making a purchase. Strong CTAs (calls-to-action), strategically placed, can make all the difference.

5. Consistent Branding

Your visuals, tone, and messaging should reflect your brand at every touchpoint. Web design is your opportunity to make your brand identity shine through—through color, typography, imagery, and voice.

The Role of Web Design in Your Marketing Funnel

Your marketing funnel—awareness, consideration, conversion—relies on your website at every stage.

• Attract new users with search-optimized content and landing pages.

• Engage them with valuable info, testimonials, and design that communicates trust.

• Convert them with smart layouts, easy navigation, and optimized contact forms or checkout flows.

When your web design supports the funnel, you turn casual visitors into loyal customers.

Web Design + SEO: The Dream Team

Google pays attention to how people interact with your website. High bounce rates, poor mobile experience, and slow load times can all hurt your rankings. On the flip side, strong web design increases engagement and dwell time, which sends positive signals to search engines.

Also, design supports technical SEO—site architecture, internal linking, and schema markup all benefit from well-thought-out layouts and structure.

Web Design as a Long-Term Investment

A great website doesn’t just help you today—it sets you up for future growth. As your business scales, your website should evolve with it. That means designing with flexibility and future-proofing in mind.

At Blue Shift Web Services, we don’t just build beautiful websites—we design strategic digital hubs that grow with your brand, convert your visitors, and amplify every marketing dollar you spend.

Final Thoughts

In a digital-first world, your website isn’t just a part of your business—it is your business. Whether you’re building your first site or looking to upgrade, investing in high-quality web design is one of the smartest moves you can make.

Let your website be more than a placeholder. Make it a powerful, central engine for all your marketing efforts.

Ready to build something amazing? Contact Blue Shift Web Services and let’s create a website that works as hard as you do.

The post Why Web Design Is the Central Hub of Your Online Presence appeared first on Blue Shift Web Services Blog.

1. Start Early with Teaser Campaigns

Black Friday has evolved beyond just one day—it’s now a shopping season. Many consumers begin researching deals and making shopping lists well in advance. To stay top of mind, start building anticipation early through teaser campaigns.

Email marketing is a highly effective way to tease your upcoming Black Friday deals. Use engaging, visually appealing emails that give hints about exclusive offers, limited-time discounts, or secret promotions. These teaser campaigns help create a sense of urgency, making customers eager to check back for more details.

At Blue Shift Web Services, we specialize in email marketing. We can help you design and schedule email campaigns that are personalized and delivered at the optimal time to maximize engagement with your audience.

2. Offer Exclusive Black Friday Deals

To make your Black Friday promotions stand out, focus on creating exclusive deals. Offering limited-time bundles, special editions, or early access sales can make your customers feel like they’re getting something unique. These deals don’t just appeal to bargain hunters—they also create a sense of exclusivity that can help build loyalty.

In addition to general promotions, think about rewarding returning customers with personalized discounts or early access to sales. This can be a great way to show appreciation to your loyal customer base and increase repeat purchases during the holiday season.

If you need help crafting personalized offers or structuring exclusive deals, Blue Shift Web Services can assist with marketing strategy consultation to ensure your Black Friday offers hit the mark.

3. Leverage Social Media Marketing

Social media is a key tool in your Black Friday marketing strategy. Platforms like Instagram, Facebook, and Twitter allow you to reach a wide audience while building excitement for your promotions. By creating engaging content such as countdown posts, sneak peeks of deals, or interactive polls, you can generate buzz and anticipation among your followers.

Running social media contests or giveaways leading up to Black Friday is another great way to boost engagement. Encourage your audience to share your posts, tag friends, or participate in fun challenges for a chance to win exclusive discounts or products. This not only drives engagement but also expands your reach through word-of-mouth.

If managing social media seems overwhelming, Blue Shift Web Services offers social media management services to help you create, schedule, and optimize your posts for maximum visibility and engagement.

4. Optimize Your Website for Black Friday Traffic

Your website is at the core of your Black Friday sales strategy, so ensuring it’s fully optimized is essential. With the high influx of traffic on Black Friday, a slow or unresponsive website can lead to lost sales. Make sure your website is fast, mobile-responsive, and easy to navigate so that customers can easily find and purchase what they’re looking for.

Focus on optimizing your product pages with high-quality images, clear descriptions, and strong calls-to-action. Also, consider adding features like live chat to assist customers with any questions or concerns in real-time, helping to close sales.

At Blue Shift Web Services, we provide web development and optimization services to ensure your website is fully equipped to handle Black Friday traffic and maximize conversions. From page load times to mobile responsiveness, we can help you fine-tune every detail.

5. Utilize Paid Advertising

Paid advertising is a powerful tool for getting your Black Friday deals in front of the right audience. Platforms like Google Ads, Facebook Ads, and Instagram Ads allow you to target specific demographics and behaviors, making it easier to reach potential customers who are likely to convert.

At Blue Shift Web Services, we offer paid advertising management to help you craft targeted campaigns that drive traffic and increase sales. We’ll work with you to create ad strategies that meet your specific business goals while maximizing your return on investment.

6. Craft a Post-Black Friday Strategy

Black Friday isn’t just about making sales on a single day—it’s about building long-term relationships with customers. Once Black Friday has passed, continue the momentum by engaging customers through follow-up emails. Send thank-you notes for their purchases, offer additional discounts on future orders, or suggest complementary products they might like.

Follow-up campaigns can also include feedback surveys to gather insights on what worked well and where you can improve for future promotions. This not only shows customers you value their input but also provides you with valuable data for your next marketing push.

Blue Shift Web Services can help you set up automated email follow-up campaigns that keep customers engaged long after Black Friday. Whether it’s a simple thank-you message or a more targeted product recommendation, we’ll ensure your follow-ups are timely and relevant.

7. Analyze Your Black Friday Performance

Once Black Friday is over, it’s important to review the performance of your marketing efforts. Analyzing key metrics like website traffic, conversion rates, and ad performance will help you understand what worked and what didn’t. Use this data to refine your strategies for future sales events.

Understanding customer behavior, what products performed best, and how effective your marketing channels were will give you insights to better plan for future campaigns.

At Blue Shift Web Services, we help you dive into the numbers and make sense of your marketing performance. We can help you set up tracking tools and provide detailed reports, so you can make informed decisions moving forward.

Conclusion

Black Friday is a prime opportunity to boost your sales and expand your customer base. With the right marketing strategies—starting early, creating exclusive offers, leveraging social media, optimizing your website, utilizing paid ads, focusing on post-sale engagement, and analyzing results—you can make the most of this critical shopping event.

Need help implementing these strategies? Blue Shift Web Services is here to support you with a range of services, including email marketing, social media management, web development, paid advertising, and SEO. Let’s work together to make this Black Friday your most successful one yet.

The post Black Friday Marketing Strategies for Success appeared first on Blue Shift Web Services Blog.

Content curation is an on-going activity. Furthermore, it involves organizing and annotating the information instead of merely sharing the links. Including your editorial perspective or point of view is an indispensable part of the process. 

The strategy is becoming increasingly popular in today’s competitive world. It can improve SEO, supports lead generation, and complements social media posts and blogging. In addition, it also allows you to fill up your content calendar if you don’t have the budget or staff to create enough great content. 

The following strategies can enable you to curate top-notch content appropriately to drive growth and engagement. 

1. Create Best of Aggregator Blog Posts

Some businesses curate the best content on a monthly or weekly basis. This allows the readers to go through the high-quality content in one place in a digestible form. The benefit of this strategy is that it allows you to establish your website as a one-stop-shop for expert opinion in your industry.

 While you are aggregating the content, it is important to add your own opinion. It will enable you to establish your expertise as a thought leader in the industry. Furthermore, a little bit of design or development can add value to your curated content. One way of doing this is to resize or edit the photos to add your personal touch. Even if you don’t have expertise in designing, online editing tools enable you to do it easily.

2. Use the Right Tools

Using the right tools for curation enables you to find and save valuable content in an orderly fashion. Furthermore, you should be exploring numerous platforms to find the content instead of following only one website. One of the tools which allows you to do that easily is Flipboard. The application enables you to create magazines with links to your favorite blog posts or websites. You can take inspiration from your magazines while creating your posts. 

Another great tool that makes the process of content curation easy is called Pocket. You can save links to your interesting articles and images on go with tags. Later you can find your desired content easily. Furthermore, the tool integrates with many other applications like Evernote to make the process of content curation easy.

Similarly, another greater tool that enables you to find great content easily is Scoop. You can type a topic of interest in its search bar and the tool will show you the most relevant articles. You can save these articles in Pocket to share with your audience later.

These tools will allow you to build trust with your audience by distributing what’s worth reading.

3. Link to the Original Creators

Linking to the original creators is a great way of developing engagement and improving the distribution of your content. If the original creators like your content, they tend to share it on their social media channels which can result in more traffic to your website. Furthermore, it can allow you to build a meaningful relationship with the original creator.

An important best practice for curating content is doing it ethically. You might want to ask for permission before curating someone’s content and link to the source in your post.

Key Takeaway

Content curation enables you to establish yourself as an industry leader and create an impact. It can also help you to improve your SEO by getting inbound links from influential websites. Besides benefitting the curator, it can also benefit the publisher whose work you are sharing. Furthermore, you can save time and energy by using the right tools. In short, it is an easy way to keep your audience engaged as well as earn the respect of your peers in the industry.

The post Strategies for Effective Content Curation appeared first on Blue Shift Web Services Blog.

Here are the five steps you need to create an effective marketing strategy. 

1. Define Your Buyer Personas

Buyer personas are fictional representations of your actual customers. You need to find out and write down all the details of your target customers so that you can understand their pain points and sell them your products or services. This information can be gained through social media networks, web analytics, as well as through interaction with the actual customers. If your buyer persona is detailed and accurate, you can expect better engagement and better sales.

2. Create Achievable and Realistic Marketing Goals

Marketing is different from advertising because it involves defining your business goals and aligning them with your marketing goals. Randomly spending your hard-earned money on ads won’t bring you any good. Instead, plan your goals, choose the channels to achieve those goals, and allocate a budget for it.

3. Know your competitors

It is very important to research the ideas your competitors are using to acquire their customers. Once you know their strategy, you can do things differently from the crowd. You also get a fair idea of what might work for you to achieve your marketing goals.

A good point to start with is to scan the social media accounts of your competitors. Analyze their content and figure out their marketing tactics. Also, try to understand which content appeals most to the audience and what are their questions or concerns. Tapping into the conversation of your potential customers can give you some good insights into planning your marketing strategy.

4. Incorporate Digital Marketing in your Strategy

You must choose appropriate marketing channels to reach your target audience and engage them. It is very important to make deliberate and informed decisions while choosing your channels. If you invest your time and money on a channel just because you feel like using it, you will probably fail to connect with your potential customers. Once you pick up the right marketing channel, use it to communicate your brand message and educate people about your unique selling proposition.

Nowadays, people like to search for products or services online. So it is very important to incorporate digital marketing in your marketing strategy. Online marketing brings more traffic to your business website and earns more leads. Use a combination of earned media, paid media as well owned media to drive traffic to your website. Audit and alter your digital marketing strategy frequently to get better results. 

5. Update and Adapt

Always remember that a good marketing plan needs to be updated and adapted. Learn from what is working and what is not to recreate your marketing strategy. Be creative and innovative to utilize your resources and get the best outcome.

Besides creativity, use analytics to alter your marketing plan. For example, if a blog post is bringing more traffic to your website, you might consider adding subsequent posts on the same topic so that you can get more customer engagement.

Key Takeaway

Building a marketing strategy is essential for the success of your business. Even if you have a great product or a service, nobody is going to buy it if it doesn’t get noticed. A successful marketing strategy gets you the attention and engagement from your prospects and makes them your reliable customers.

The post How to Create a Successful Marketing Strategy appeared first on Blue Shift Web Services Blog.

A Pro- Digital Marketer!

An expert digital marketer enhances brand awareness within the digital space as well as drives website traffic. She can interact and engage your customers online at the time they are responsive, about the topics that interest them. Small business owners often try to do digital marketing themselves to cut down the costs. But the truth is that hiring a pro digital marketer not only increases the effectiveness of your online marketing but also saves you time, money and energy to focus on running your own business.

The following are some of the reasons for hiring a Pro-Digital Marketer.

1. Focus on Your Business

Digital marketing is a full-time gig. You must not take it because you already have one i.e. running your own business. If you hire an expert digital marketer, you can expect more leads, better conversion, and better visibility. Modern marketing is complex and requires a variety of skills that can take years to acquire. You can’t let your business suffer due to incompetent online marketing.

2. Affordability

Most of the business owners do not want to hire a professional digital marketer because of the cost. However, they actually waste their money on DIY marketing efforts with a little or no return. Hiring a professional digital marketer is more affordable. Even if you hire a professional freelance digital marketer, it brings out better results. Furthermore, a professional digital marketer will be well –equipped and trained to ensure the best outcome for your marketing dollars.

3. Social Media Marketing

Social media marketing is an integral aspect of all your marketing campaigns. It engages and entertains your prospects on social media as well as tell stories which can convert people. However, it is complicated and competitive. It requires a command in a variety of skills, e.g. SEO, graphic designing, content writing, and much more. Trying to DIY all these tasks is risky, to say the least. Instead, if you work with experts, you can focus on your business and they can take care of your social media marketing needs.

4. Increased Revenues

If you hire a professional digital marketer, you get a better online presence. In fact, no one will buy from you if they don’t know that you exist. Marketing experts can get your company noticed and can jump right in to implement the new strategies. Their expertise can ensure that your website traffic increases and your revenues multiply.

5. Get New Insights

Hiring a pro digital marketer means adding a marketing expert to your team. You can gain new skills and talents as well as new insights into how you should do things. This way you will learn from a qualified marketer and get a fresh perspective.

Are you ready to hire the Pros?

Blue Shift Web Services is a dedicated digital marketing agency which ensures a better online presence for your business. Our vetted experts will understand your business goals and meet your unique marketing needs. We offer consistent and unbiased monitoring to assure optimal results. Our prices are affordable. Contact us to learn more.

The post Why Hire A Pro Digital Marketer appeared first on Blue Shift Web Services Blog.

Melbourne, Fl SEO, and Brevard County SEO: The Role of Digital Marketing Strategy

As the economic and business hub for Central Brevard County, Melbourne Fl has a fertile business climate. According to Tech America, Brevard County stands 3rd for its number of high tech business locations and has the 5th most concentrated high-tech workforce. Doing business in such a competitive environment requires a strong online presence and a carefully laid out digital marketing strategy. Blueshift Web Services is fully aware of the importance of a well-planned digital marketing strategy for boosting SEO and attracting local customers. We know that simply having a page setup is not enough. Instead, you must take time to know your audience, find out what they like to interact with, and when is the time they are on the internet.

To better attract the local customers for your business, take a look at the following tips.

1. Create Local Business Pages

Create local pages for your business in Google+ Local Pages, Facebook, Bing Places for Business, LinkedIn Company Pages, Foursquare, YellowPages.com, Manta, and Yelp profiles. By creating these pages, you will increase your online exposure and connection with potential customers. It is also important to spare some time every month to oversee these pages and improve them continuously.

2. Be Active on Social Media

Be active on social media pages to reach out to prospects and engage with your customers. Instead of limiting your activity only to the promotion and sales of your products, you must use it to provide value to your audience. One way of doing this is to post guides and posts to solve a problem for your prospects. Posting statistics in the form of info-graphics, charts, and tables also enable you to provide valuable information for your customers.

Don’t forget to respond to criticism. If you establish meaningful communication and reply wisely to the negative comments, you are sure to get more popularity with your potential customers.

Seeking advice on how to improve your services can also be very helpful. It communicates to your customers that you listen and care.

3. Boast your Local SEO

Active participation in social media certainly boosts up your SEO. Also, you must strengthen your local SEO by targeting local keywords. If you use the keywords relevant to your business and your location on your website, you have more chances to show up in the local search results. A robust SEO strategy results in more visibility and more sales. According to research, 50% of mobile users visit a store within a day and 28% of these searches result in a purchase. Furthermore, 46% of these searches are something related to local. These figures reflect why so many businesses, big or small, are investing their time and money on local SEO.

4. Have a Mobile-Friendly Website

This is the most important tip for any local business. Most of the customers search for a local business on a mobile phone. If a website is not optimized for a mobile phone, it will be difficult for potential customers, not only to interact but to see it in the first place. Google also encourages mobile-friendly sites to show up in the results.

Key Takeaway

Focusing your digital marketing strategy on the local customer base can bring more revenues for your business. It is because you aim at reaching targeted audiences. While there’s still a place for traditional marketing, local digital marketing is becoming more and more popular. If done right, local digital marketing can bring huge benefits and sales.

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Benefits of Local SEO

Being visible in local search results can bring an enormous advantage from an SEO perspective. Your business looks more authentic and reliable for potential customers. The more visible you are in the SERPs, the more relevant your services or products seem to their searches. A good SEO strategy also enables you to get insights about what your potential customers are looking for.

Melbourne, Fl SEO and Brevard County SEO: Best Practices and Tactics

Blueshift Web Services knows that SEO is always changing. That is why we use some of the best data digging aggregators to increase your online presence through accurate citations. Based in Melbourne, Fl, a business hub for South and central Brevard County, we have been helping local businesses, multi-location businesses, and SEO professionals understand and improve their positions in the local search market.

Best Practices for Local SEO

Some of our recommended best practices for Local SEO in Melbourne, FL, and Brevard County are as follows:

1. Create a Google My Business Account

Optimizing your Google Listing can enable you to be more visible in local search results. However, you need a Google My Business Account to verify ownership of your business as well as encourage your customers to review your business online. You can also publish up-to-date products, events, or special offers to promote your business.

2. Online Reviews

If your customers write online reviews for your business, it looks more authentic and reliable. It also encourages a lot of local customers to buy from you.

3. Rank for Snack Pack Results

Snack Pack results are the boxed area that appears at the top of the organic SERPs, whenever an organic search is made on Google. According to research, snack pack results get 30%clicks as compared to organic searches, which get 40% clicks. A good local SEO strategy can enable you to rank for snack pack results as well as organic search results.

4. Local Citations

Citations can be classified as online mentions of your business. They usually include the name, address, and phone number of your business. Having correct and consistent citations can enable your customers to find you online easily. It is a good idea to periodically create and check your citations on some of the big data aggregators like Infogroup, Factual, Acxiom, and Thomson Local. Checking or creating your listings on these sites can enable you to provide authentically and up to date business information to tens and thousands of your customers.

5. On-Page SEO

You must follow some of the best on-page SEO practices like using keywords in the title tag, H1, and using a short URL. If your business serves multiple cities, you must build local landing pages to rank for location-based terms e.g. “Car wash, Brevard County” or “Car rental in Melbourne Fl.”You need to build location-specific pages if you have a physical office in those locations.

Key Takeaway

Every small or multi-location business can grow its online presence by following local SEO strategies. Some of these are different from what’s practiced in standard SEO. The key aspects of a good local SEO strategy are maintaining a Google My Business Profile, creating accurate citations, managing reviews, and doing effective on-page SEO.Having an effective local SEO ensures that you can take advantage of lucrative local searches and become more visible as compared to your competitors.

The post Complete guide to Local SEO in MELBOURNE, FL and Brevard County appeared first on Blue Shift Web Services Blog.

9 Must Know Marketing Strategy Tips

1.  Cohesion is Everything

Having a cohesive strategy is important to making sure you’re getting the most out of each aspect of your strategy. For example, when you write a blog post for search engine optimization, you can utilize it as a piece of content for your social media profiles, a link for your paid advertising, and a way for other sites to backlink to your information.

2. Consistency is Key

Consistently optimizing and updating your strategy is a great way to improve as you receive feedback. You also benefit in the various digital marketing algorithms if you post consistently, such as Google, Facebook, and other social media platforms. If you ensure that you’re posting at the same time on regular intervals, you can really watch your online presence grow.

3. Graphics are Great

According to many studies, adding graphics to your posts (whether it’s on your site or on a social media platform) increases the overall retention of the information, engagement from the consumer, and brand recognition. That being said, you don’t want to just slop something together in paint. There are many tools you can use to create stunning graphics, or you can hire a professional to really make your graphics great.

4. Frequent Faces

This goes along with #2, you want to be seen frequently enough that you aren’t lost among the shuffle. For blog posts, I say to most no fewer than once every other week. This will be frequent enough for Google to rank you and usually is infrequent enough to  handle at first. Start with the bare minimum and increase your you frequency over time as you get more comfortable with your posting schedules.

5. Build a Community

This one sounds like a no-brainer, but engage your customers. Online or in person, it’s great to have a loyal fanbase to interact with. If someone comments or reviews your platform be sure to respond as soon as possible.

6. Communication is Critical

This goes along with number 5, but make sure to respond to all messages promptly. On Facebook, they have a piece of data they display about how quick your business responds to messages. It’s important to keep this as fast as possible, even if it’s just a “Thanks for reaching out, we will be with you shortly”.

7. Respond to All Reviews

Most people think it’s a good idea to ignore their bad reviews, however it’s actually the opposite. Be sure to respond to all reviews in a professional manner without getting heated over their accusations.

8. Never Stop Improving

Digital marketing is a constantly changing field, so your strategy must grow and adapt with it. Review your campaigns and strategies regularly to make sure they’re working the best they can for you.

9. Talk to a Professional

While some things are able to be handled on your own, a professional digital marketer will likely have knowledge and ideas that you might not be aware of. Whether you hire a professional for consulting on your strategy or to manage it themselves, there’s no harm in talking to a professional!

Need advice on your strategy? Reach out today!

The post Marketing Strategy 101: What You Need to Know appeared first on Blue Shift Web Services Blog.

First, you should check off what you’ve already got in terms of your online presence.

• Social Media Campaign
• Pay Per Click Campaign
• Email Campaign
• Content Marketing Campaign
• Website and SEO Campaign

This is one way to keep track of your various strategies. You want to make sure that all of your marketing strategies are cohesive and working together. If you are doing it right, a customer would be able to recognize that an ad or post was put out by you almost immediately. This can be done by ensuring that your branding is front and center in each of your marketing materials.

Now you should make a checklist for your current strATegy so you can make sure you’ve looked into everything. This will tell you where you’re lacking as well. We’ve mentioned previously in other blog posts what to do when it comes to the marketing strategy for the holiday season,, and while some of that is good, it’s time for the 2020 update.

Holiday Marketing Quarantine Style

Since online shopping is the new norm, having your website, social media, and ads ready for the holiday rush. The content for your strategy is going to be what makes your sales. Images get better conversion rates, so I suggest putting the highest quality, original images on each of your posts. You can hire a pro to handle your marketing during the holiday season, as it would have the most ROI at this moment. You’re going to want to be incredibly active on your different outlets: website, social medias, etc. This means posting frequently and engaging with comments, messages, and all of that.

One example of what you can do during this season is run specials to encourage people to buy under a time crunch (making a time-pressure buy). You can also release free information/content or loss leaders to get people into being  paid clients. Loss leaders are products or services that might not make you a big profit but encourage a relationship with the client wherfe you can sell more profitable services and products in the future.

The next series on our blog is going to be Marketing Strategy 101 and we are going to be sharing tons of useful information to help your business get online and thrive online! Sign up for our email list to get deals and tips straight to your inbox. If you’re ready to hire a pro to get your marketing going for the 4th quarter, reach out today.

The post Marketing Strategy 101: New Year, New Start, New Strategy appeared first on Blue Shift Web Services Blog.

So first, ask yourself who your ideal client is. Why would they need your product or service? I will use ourselves, Blue Shift Web Services, as an example. Our ideal client is a person who owns their own business or makes the marketing decisions in their business team.They need our services to get their business out there online and have the best image of themselves put first. Once you’ve figured that out, the next step will be to determine the keywords that you want to target, both locally and generally. For us, that is Melbourne, FL web design and Brevard County SEO. You can see these phrases used multiple times around the website in key places like titles, headings, alt text, and links.

After determining what content you need on your site, it’s time to determine the pages that you have on your site. Each page should have a minimum word count of 500. This will enable you naturally use your keywords and phrases an adequate amount of times to give you the most optimal chance of ranking high on the google search result pages The average website has five pages: home, about, services/shop, contact, and blog.Your home page will have the most content as it serves as a preview to the rest of your pages. For example, if you have the normal five pages, your home page would generally have a slider or something equivalent to provide announcements or notifications about deals and specials, a small paragraph from the about page, a bit about your services/products/shop, a section for your contact information, and a section for your most recent or popular blogs pieces. Other pages you might need based on your company could be a FAQ, gallery, portfolio, testimonials, team member bios, partners, events, and so on.

Once you’ve got your pages all figured out, it’s time to sit down and properly write the content to go on your site. It’s important to know where the content will go in the layout before writing most of this content so that you’re not impeding the formatting and layout of your theme and web design. When writing your content, you’ll want to keep SEO (search engine optimization) in mind. Use your keywords and phrases in the headings that separate your various sections to let Google know what your website is primarily about. Make sure to link to similar or relevant pages on your website and on resource websites to increase your SEO rankings. For example, I’ve linked to the first blog post in this series, landing pages that are relevant to what I’m writing about, and services that I offer! This keeps users on your site and shows Google that you’re an authority on your topic.

Beyond that, you can also hire a copywriter to free up your time and possibly give it better quality and a sales voice that works. We are a full service digital agency that offers everything in regards to marketing from web design to copywriting. If you’re ready to put your best foot forward online, reach out today and get started.

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