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Search engine optimization is one part of marketing strategy that is a long term investment. While the results are not as fast as those that paid advertising would yield, it’s an amazing one that lasts. Some major aspects include updating content regularly, securing backlinks, and of course, having a website…
So you’ve got a WordPress site, you’ve got the theme, the normal plugins and the content square away. Now you’re searching for what you’re missing. Well, look no further. Here are 10 must have WordPress plugins for 2020. 1. Quttera Quterra is a security plugin that checks your files for…
Everyone wants their business to flourish online. One of the most important ways to make your business succeed is to have a strong online presence. For this, you need to pay attention to your SEO (Search Engine Optimization). What is Search Engine Optimization (SEO)? Search engine optimization is the tweaking…
Do you want to rank on the first page of Google in 2020? Well, who doesn’t? As you might be setting your business goals for the next year, it is equally important to revisit your SEO strategy. Keeping up with the ever-changing Google Algorithm is a daunting task. However, improved…
SEO, Search Engine Optimization, refers to your ability to rank on search engines like Google, Bing, Yahoo, etc. There are many factors to consider when creating your SEO strategy including your website, social media, and other websites linking back to your website. Key Factors of SEO In order of importance,…
We spoke before about if your business really needs a website, today we will be discussing landing pages and how they can serve as microsites. Landing pages are super specific pages, usually serving as a checkpoint in a sales funnel or marketing campaign. The benefit of landing pages is that…
In the world of digital marketing, the number one misconception that I’ve come across is that you don’t need a website for your business. Those who have this misconception seem to think having a Facebook or Instagram is all they need. However, social media is actually a tool that should…
A bit about SEO. SEO is Search Engine Optimization, which means following the best practice to rank higher on search engines like Google. There are several types of SEO, such as technical SEO, blogging, backlinks, and much, much more. When following the best practices, it matters to make sure that…
For this post we’re going to be taking look at the optimal permalink and URL structures for wordpress. There are a lot of different options, and there isn’t a one size fits all answer, however there are definitely better and worse choices you can make. Out of the box wordpress…
In my opinion, one of the more powerful and underutilized tools of a blog or website is the ability to tag your pages and posts. That said, effectively using tags isn’t easy or straightforward. In this post I’ll take you through some examples of how to use tags and get…
