Local SEO is an incredibly effective way to market your business online to local customers. It enables you to promote your products or services at the time when local customers are looking to the solution to their problems. If your online presence stands out, your potential customers can pick you out of all the local services which offer the same products and services. According to Google, 46% of searches have local intent. Even if someone isn’t looking for location-based businesses, the businesses that are optimized for a specific location are going to more visible in SERPs for that location.
Benefits of Local SEO
Being visible in local search results can bring an enormous advantage from an SEO perspective. Your business looks more authentic and reliable for potential customers. The more visible you are in the SERPs, the more relevant your services or products seem to their searches. A good SEO strategy also enables you to get insights about what your potential customers are looking for.
Melbourne, Fl SEO and Brevard County SEO: Best Practices and Tactics
Blueshift Web Services knows that SEO is always changing. That is why we use some of the best data digging aggregators to increase your online presence through accurate citations. Based in Melbourne, Fl, a business hub for South and central Brevard County, we have been helping local businesses, multi-location businesses, and SEO professionals understand and improve their positions in the local search market.
Best Practices for Local SEO
Some of our recommended best practices for Local SEO in Melbourne, FL, and Brevard County are as follows:
1. Create a Google My Business Account
Optimizing your Google Listing can enable you to be more visible in local search results. However, you need a Google My Business Account to verify ownership of your business as well as encourage your customers to review your business online. You can also publish up-to-date products, events, or special offers to promote your business.
2. Online Reviews
If your customers write online reviews for your business, it looks more authentic and reliable. It also encourages a lot of local customers to buy from you.
3. Rank for Snack Pack Results
Snack Pack results are the boxed area that appears at the top of the organic SERPs, whenever an organic search is made on Google. According to research, snack pack results get 30%clicks as compared to organic searches, which get 40% clicks. A good local SEO strategy can enable you to rank for snack pack results as well as organic search results.
4. Local Citations
Citations can be classified as online mentions of your business. They usually include the name, address, and phone number of your business. Having correct and consistent citations can enable your customers to find you online easily. It is a good idea to periodically create and check your citations on some of the big data aggregators like Infogroup, Factual, Acxiom, and Thomson Local. Checking or creating your listings on these sites can enable you to provide authentically and up to date business information to tens and thousands of your customers.
5. On-Page SEO
You must follow some of the best on-page SEO practices like using keywords in the title tag, H1, and using a short URL. If your business serves multiple cities, you must build local landing pages to rank for location-based terms e.g. “Car wash, Brevard County” or “Car rental in Melbourne Fl.”You need to build location-specific pages if you have a physical office in those locations.
Key Takeaway
Every small or multi-location business can grow its online presence by following local SEO strategies. Some of these are different from what’s practiced in standard SEO. The key aspects of a good local SEO strategy are maintaining a Google My Business Profile, creating accurate citations, managing reviews, and doing effective on-page SEO.Having an effective local SEO ensures that you can take advantage of lucrative local searches and become more visible as compared to your competitors.
