E-Commerce SEO is another beast when it comes to marketing. It has a whole set of recommendations that are specific to product and category pages as well. Making sure that you’re doing the most that you can in order to make sales and get customers is the primary goal of SEO for your e-commerce store. If you’re looking to start an e-commerce store, e-commerce web design is an important part in and of itself.
On – Page SEO
Similarly to your regular SEO practices, your title tag on product, shop, and category pages should have a Title and Description. Depending on your selling platform, there are different areas to set this information. For example, on WooCommerce the category page metadata is set through the categories tab. Products metadata is set from the product entry page.
Titles
Your title should include modifiers like “Buy”, “Cheap”, and “Deals” to increase your conversion rates. The title of the page is displayed on the tab of the browser, at the top of your google search results, and at the top of the page on your website.
Descriptions
Your description is going to be an important part of e-commerce sales. They provide your customer with details about the product, and is your major chance to sell sell sell. The description is also shown in search results, and when the product is shared on social media. You should structure your description to have a concise need to know first paragraph, and then more detailed description afterwords. Some great modifiers include: “Great Selection”, “Free Shipping”, “Sale”, etc.
Descriptions should be 1000+ words. Of course, it’s not feasible to do this for hundreds of products. However, you should strive for your top performing and most important products to have a minimum of 1000 words. This would be a long-term investment, and you can do it over time. However, no description should ever be less than 350 words.
When writing your descriptions, you should sprinkle your keywords 3-5 times throughout. You keyword should also be in the title of the page. The first 100 words are super important, and you should use your keyword at least once in there.
Keywords
Since we mentioned keywords, a great way to do keyword research for e-commerce is to use Amazon. Search your keyword and look at what the top products are doing. Another way is to use the Google Keyword Planner.
URL
Urls are the website address that shows in the top bar in a browser. It identifies the page or product, and should be short and concise. For example, the URL of this blog post is “blueshiftwebservices.com/blog/e-commerce-seo”. It gets the point across very quickly and simply.
So there you have it, to boost your on-page SEO for your e-commerce store, focus on the URL, Keywords, Description and Title. Hopefully these important aspects of on-page SEO give you a significant boost in your sales and conversions. Not sure how to proceed or don’t have the time? Check out our amazing SEO package and other marketing services.
