Graphic Design is a very important part of branding, online presence, and marketing in general. Graphic designers are skilled not only in industry standards but they have advanced knowledge of proper design regarding color usage, font styles, and overall layouts that really convert. We’re going to cover EVERYWHERE you need a professional’s help, and why you should use a professional designer that understands your goals.
Logo Design
The first place you should have a professional do the work is your logo. Logos help define a brand and are often the first thing that people see about your business. Logo design is a major skill and there’s a lot that goes into it, more than just slapping an icon with a font.
Having a professional design your logo ensures:
- Industry relevance
- Brand recognition
- Proper file types for all purposes
Not every file type is fit for each purpose. For example, printing a logo on a shirt will generally require a source file like pdf, ai, or eps. Whereas online you’ll need a jpg or png file to upload to each site. Use a PNG file for a transparent background.
Brand Kit
Having a brand kit allows you to have a cohesive brand across all platforms. A professional graphic designer will be able to optimize your logo and branding materials for each platform’s dimensions. For example, a Facebook cover is a different height and width than an instagram post.
Brochure Design
Brochures are a wonderful way to hand out information about your business. You can use a variety of different brochures throughout your business no matter the industry. You can have brochures dedicated to specific services, or for the overall purpose of your business. Benefits of having a professionally designed brochure are:
- Skilled layout of information
- An appealing handout for all events
- A simple way to provide information to potential clients
Social Media Graphics
With social media on the rise, making sure that you’re looking the best you can on each and every post is a must. Posts with images or videos get 650% more engagement than a plain text post. While it is possible to DIY your social media graphics, a professional will be able to have a cohesive brand message throughout your social media profiles. Social media managers will often handle creation, scheduling, and engagement of social media posts for you.
Menu Design
Menus are a vital part of services and restaurant based businesses. A graphic designer will ensure that your food and services are not only displayed in an appealing manner, but also that all the information that should be given is part of the design as well. Having a memorable menu also promotes brand loyalty and brand awareness.
Flyer Design
Flyers are a classic method of event promotion. They should encourage people to participate in or come to an event. To really engage the viewer and convert them, there are some surefire ways to set up the flyer. From where you put the contact information to how you place the eye-catching details, there’s a lot that goes into a good flyer design.
Email Headers and Graphics
The top of an email is forgotten or misused a good portion of the time. This is a place that should not only be consistent and eye-catching, but multileveled. The very top should be your logo, your branding, the second part should be a relevant image to what the email is about. A graphic designer (or email marketer) would be great for enticing your subscribers into opening, engaging, and converting through the images in the email.
Business Cards
When people think of business marketing, the first thing that comes to mind is generally a business card. While there are plenty of template based design companies out there like Moo or VistaPrint, having a unique card can be what really sticks you in the mind of your clients. A professional graphic designer can curate an amazing card that not only contains the vital information about your business, but also encompasses all your business is.
Infographics
Information is remembered more through a visual format than in text format. Having an accompanying graphic will generally increase your engagement while keeping your brand at the forefront of your message. A great use for a graphic designer is to create an infographic that will entice, inform, and engage your audience.
Blog Images and Banners
Again, blog images and banners are an amazing way to boost information retention and reader engagement. They allow you to have something shareable for your audience.
