Now that most people are finding businesses online and opting for online scheduling and shopping, it’s more important than ever to have your business online in some way.
Get Online with a Website
The first thing you should have is a website. Your website will enable you to be found on Google search, if you do it correctly. A website consists of one or more pages with information about your site, and possibly a shop for them to make purchases. When making your website, it’s important for you to indicate what the next step is for your potential client. For example, if they need to call you to start the process of getting your product/service, then you need to use that as your “Call to Action”. These are buttons scattered around your site to enable users to figure out what to do next.
Have a Strategy
When it comes to taking your business online, it’s important to understand that “consistency is key” in every aspect. If you’re working on a social media following, you’ll need to post consistently. That’s to say that you need to post at the same time on a regular time interval. If you post on every other Tuesday at noon, you need to keep that up. You can always increase your frequency, but you can never decrease it. Having a strategy helps you to keep this schedule.
Hire it Out
Hire out if you need to. If you know that you’re unable to take on the task of getting and keeping your business online, there are plenty of digital marketers and virtual assistants that can help with the various tasks involved with digital business. A digital marketer (or digital agency) can help you with strategy, implementation, and management of your website, SEO, social media, and more. A full-service digital marketing agency can help with a wide spectrum of services from graphic design, to marketing, and more. Using a digital marketing agency can ensure that your marketing strategy is done right, with minimal effort on your part.
The benefits to hiring a full-service digital marketing agency is that you can trust that your message and branding is consistent across all platforms. This is important because you want to be recognizable and limit any confusion.
Content + Construction
Your content is very important across all of your marketing materials. Your website and online presence is no different. You want to make sure that your providing the information that people are looking for:
- Contact Information
- Who You Are
- What You Do/Sell
- What Problem You Solve
- Why You’re Different
- How it Works
When building the home page of your website, I generally suggest that your home page be “snippets” of your other pages. This means that your home page will feature a pargraph or so of information that can be expanded upon on the other pages. Usually this will be a bit about your company, a bit about your services/products, a blog/portfolio section and then contact information.
If you’re looking to get started, we have a variety of digital marketing services that we provide and can make a custom digital marketing strategy for your business based on your goals and audience. Click here to get started.
