We spoke before about if your business really needs a website, today we will be discussing landing pages and how they can serve as microsites. Landing pages are super specific pages, usually serving as a checkpoint in a sales funnel or marketing campaign. The benefit of landing pages is that you can guide your potential customer along their sales journey, by using different types of landing pages to gather different types of information from them. They also help you when it comes to SEO by providing additional pages for search engines to index.

Types of Landing Pages

There are 5 types of landing pages;

• Squeeze page.
• Splash page.
• Lead capture page.
• Click-through page.
• Sales page.

Each serves a unique purpose along the way of transitioning a potential client from a stranger to a buyer.  A squeeze page garners email addresses so that you can place them on your email list. Splash pages don’t always push conversions, they can also serve as announcement pages. Sales pages are designed explicitly to take payment on that page.

Benefits of a Landing Page

A landing page has a few distinct features depending on it’s primary goal. A sales page will have a payment form to take credit card info, whereas a squeeze page will have one input field for their email address. But they all have the same benefits.

• Quick deployment

• Can be used as a short-term solution for specific goals and programs

• Promotes a specific call to action (CTA)

• Build brand awareness organically

• Easy to measure campaign engagement

• Simple navigation

• Allows for direct interaction with a specific promotion or campaign

• Great medium to tell a brand story

Need help with your landing pages? Check out our SEO packages.