Every small or big business needs an online presence. The majority of the potential customers will check your store online before noticing it offline while walking down the street. According to research, 49% of the world’s population has a social media account. That is 3.8 billion users all over the globe . The businesses which harness the power of social media to attract their customers generate more leads and drive sales through the roof.
Melbourne, Fl SEO, and Brevard County SEO: The Role of Digital Marketing Strategy
As the economic and business hub for Central Brevard County, Melbourne Fl has a fertile business climate. According to Tech America, Brevard County stands 3rd for its number of high tech business locations and has the 5th most concentrated high-tech workforce. Doing business in such a competitive environment requires a strong online presence and a carefully laid out digital marketing strategy. Blueshift Web Services is fully aware of the importance of a well-planned digital marketing strategy for boosting SEO and attracting local customers. We know that simply having a page setup is not enough. Instead, you must take time to know your audience, find out what they like to interact with, and when is the time they are on the internet.
To better attract the local customers for your business, take a look at the following tips.
1. Create Local Business Pages
Create local pages for your business in Google+ Local Pages, Facebook, Bing Places for Business, LinkedIn Company Pages, Foursquare, YellowPages.com, Manta, and Yelp profiles. By creating these pages, you will increase your online exposure and connection with potential customers. It is also important to spare some time every month to oversee these pages and improve them continuously.
- Be Active on Social Media
Be active on social media pages to reach out to prospects and engage with your customers. Instead of limiting your activity only to the promotion and sales of your products, you must use it to provide value to your audience. One way of doing this is to post guides and posts to solve a problem for your prospects. Posting statistics in the form of info-graphics, charts, and tables also enable you to provide valuable information for your customers.
Don’t forget to respond to criticism. If you establish meaningful communication and reply wisely to the negative comments, you are sure to get more popularity with your potential customers.
Seeking advice on how to improve your services can also be very helpful. It communicates to your customers that you listen and care.
3. Boast your Local SEO
Active participation in social media certainly boosts up your SEO. Also, you must strengthen your local SEO by targeting local keywords. If you use the keywords relevant to your business and your location on your website, you have more chances to show up in the local search results. A robust SEO strategy results in more visibility and more sales. According to research, 50% of mobile users visit a store within a day and 28% of these searches result in a purchase. Furthermore, 46% of these searches are something related to local. These figures reflect why so many businesses, big or small, are investing their time and money on local SEO.
4. Have a Mobile-Friendly Website
This is the most important tip for any local business. Most of the customers search for a local business on a mobile phone. If a website is not optimized for a mobile phone, it will be difficult for potential customers, not only to interact but to see it in the first place. Google also encourages mobile-friendly sites to show up in the results.
Key Takeaway
Focusing your digital marketing strategy on the local customer base can bring more revenues for your business. It is because you aim at reaching targeted audiences. While there’s still a place for traditional marketing, local digital marketing is becoming more and more popular. If done right, local digital marketing can bring huge benefits and sales.
