With all that is happening in the world right now, budgets are tight. Marketing, while still very important, is taking a backseat to other obligations. Today we’re going to cover several options for marketing on a budget that will help your business without hurting your wallet.
While most people are aware of things like paid advertising, many don’t realize the benefit to consistent posting on all channels. The first thing you can do is to have an active blog on your website. WordPress is the best platform for blogging, as that is what it was initially built for. Blogging can be a free way to not only target keywords pertaining to your industry, show Google that you’re relevant, and share your knowledge, but also to give you content for your social media presence!
Blogging for SEO
There are some important factors that should be taken into consideration while writing a blog for search engine optimization. You’ll need to make sure that you’re focusing on one keyword or key phrase. This is going to be the topic of the blog post, for example this blog’s key phrase is “Marketing on a Budget”. You’ll want to use this keyword as much as naturally possible. When writing a blog post it should be no less than 500 words, however the more the better. Creating graphics and using images throughout your blog is a great way to encourage your readers to share your post on social media platforms. You should strive to place an image every 150 words or so. Make sure to add proper “alt” tags describing your images. Another thing you can do when writing is to link back to other pages or posts on your site. For example, at the end of a blog post you can recommend a blog post with a similar topic that you’ve posted previously.
After you’ve written your blog post and published it on your site, you’ll want to share it to EVERY social media channel you can. You can create custom graphics for each platform, or use a generic square layout for all of them.
Some great places to share in addition to your pages are inside Facebook Groups, LinkedIn Groups, and Google My Business. Search for relevant industry groups and networking groups, and join them. Make sure to read the rules before sharing your posts, as some groups consider it as self promotion.
Make sure to post consistently. If you post every week, make sure to do it on the same day. For us, our typical posting days are Tuesday or Friday. You can determine the best day to post by checking your analytics.
Social Media for Marketing on a Budget
We have talked before about having a social media profile on all of the major platforms, regardless of if you’re using them. However, when money is tight and you’re marketing on a budget, social media can become a great way to getting yourself out there as long as you remain consistent.
Images and videos are the way to go when it comes to social media. Most industries will benefit from using Facebook, Pinterest, and Instagram. We go in depth in “Social Media for Business”.
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