As we head into the end of the year 2020, it’s time to look back and review your marketing strategy. Once you’ve reviewed it it’s time to start revising it for 2021. This fourth quarter is the perfect time to play around with various ways to boost your business’s traffic and online presence. Whether you’re just stating out or you’re just optimizing your long running strategy, it’s importnt to follow this guide to make the bes 2021 marketing strategy for your business.We will cover everything from your outreach to updates on diffferent assets like websites, directory listings, SEO, paid ads, and social media.
First, you should check off what you’ve already got in terms of your online presence.
- Social Media Campaign
- Pay Per Click Campaign
- Email Campaign
- Content Marketing Campaign
- Website and SEO Campaign
This is one way to keep track of your various strategies. You want to make sure that all of your marketing strategies are cohesive and working together. If you are doing it right, a customer would be able to recognize that an ad or post was put out by you almost immediately. This can be done by ensuring that your branding is front and center in each of your marketing materials.
Now you should make a checklist for your current strATegy so you can make sure you’ve looked into everything. This will tell you where you’re lacking as well. We’ve mentioned previously in other blog posts what to do when it comes to the marketing strategy for the holiday season,, and while some of that is good, it’s time for the 2020 update.
Holiday Marketing Quarantine Style
Since online shopping is the new norm, having your website, social media, and ads ready for the holiday rush. The content for your strategy is going to be what makes your sales. Images get better conversion rates, so I suggest putting the highest quality, original images on each of your posts. You can hire a pro to handle your marketing during the holiday season, as it would have the most ROI at this moment. You’re going to want to be incredibly active on your different outlets: website, social medias, etc. This means posting frequently and engaging with comments, messages, and all of that.
One example of what you can do during this season is run specials to encourage people to buy under a time crunch (making a time-pressure buy). You can also release free information/content or loss leaders to get people into being paid clients. Loss leaders are products or services that might not make you a big profit but encourage a relationship with the client wherfe you can sell more profitable services and products in the future.
The next series on our blog is going to be Marketing Strategy 101 and we are going to be sharing tons of useful information to help your business get online and thrive online! Sign up for our email list to get deals and tips straight to your inbox. If you’re ready to hire a pro to get your marketing going for the 4th quarter, reach out today.
