When investing money to make money for your business, it’s important to know not only where to invest it but how to do so properly. For example, if investing into marketing strategies in order to promote your business and therefore make more money, you should educate yourself on the different strategies out there and make an informed decision regarding which path to take.
When it comes to marketing, there are long term strategies and short term strategies. A long term marketing strategy would include things like search engine optimization which require a lot of work before gathering the results you’re looking for (such as ranking higher, and generating organic traffic. Short term strategies would include social media marketing and paid advertising like Google Ads, Facebook Ads, and the like.
Today we will talk about paid advertising and the who, what, where, when, and hows of really having a profitable strategy. The who of paid advertising strategy can refer to your audience and you. Who are you targeting? Who are you? These are two important questions that empower you to optimize your ads to get the most conversions. Conversions refer to visitors, customers, and the like depending on the goal of the specific advertising campaign.
What. The what of paid advertising can refer to what you are promoting such as your service, product, or special offer. This is where you focus on the problem that you solve instead of the solution that you sell. This is important because you want to make sure that the potential customer understands that you are solving an issue that they have. The what can also refer to the ad itself such as the ad copy, the graphics associated with the ads, and the specific details of your advertising campaign.
Where. The where of paid advertising campaigns are the platforms that you choose to invest your time and money into. This can be PPC (pay per click) platforms like Google Ads (formerly AdWords) and Microsoft Advertising (formerly known as Bing Ads), The other option is social media marketing such as Facebook, Instagram, Pinterest, Youtube, and LinkedIn. Each platform is different and has a different set of standards and options to make the most of your time and money.
The When and Hows of these paid advertising campaigns depend greatly on what you are marketing and what your goals are. You should sit down and clearly dictate what you are looking to achieve with these campaigns so that you are not just blindly throwing money at the campaign and hoping to make some back. One thing to remember regardless is that you should optimize regularly and use all available resources when paying to display your ads to potential clients.
Paid Advertising can really make you want to rip your hair out if you’re trying to do it yourself. Since the process of advertising on these platforms is very delicate and intensive, it might be better to hire a specialist to maintain your campaigns for you. A professional can ensure that your accounts are set up properly, that the campaigns are running smoothly, and that you’re getting the results you want. We have several packages and have extensive experience with paid advertising strategies and campaigns across a variety of platforms and industries. Reach out today to get started!
