Pinterest is the fastest growing social media of all time. It’s growing faster than Facebook, Twitter, and Instagram! You should hop on the Pinterest train early and take advantage of this rapid growth. Businesses can really benefit from the extra traffic and eyes that Pinterest brings.
Pinterest users are usually browsing the platform as a way to prep themselves to make a purchase, they’re researching what others have to say about products, brands, and services. Also keep in mind, 40% of the users on Pinterest bring in a houshold income of over $100,000.
To really benefit from using Pinterest for your business, be sure to create a strategy and follow these tips!
Set Up Your Pinterest Business Profile
1.Click “Create a Business Account”
2. Fill Out ALL of the Details
Ensure that all information is correct from the business info to the account manager information. You will also need to put a bit of code into your website in order to connect it to your Pinterest profile.
Link Back to Your Website
Make sure that each pin you create links back to your website. This will allow users to easily get to your site if they liked the pin they saw and want to know more.
Not sure if it’s worth you time? Studies show that 3.8x more sales are driven by Pinterest than other social platforms. On top of that 87% of Pinners have purchased a product because of exposure on Pinterest.
This doesn’t mean that every industry should be hopping to Pinterest and expecting a bunch of sales. Just like Instagram, certain industries outperform others when it comes to engagement and conversions. The best industries for Pinterest are : fashion, lifestyle, food, auto, interiors, remodelling, travel and DIY.
Pin Others’ Pins to Your Boards
Don’t just pin your own information to your board. You can have boards dedicated to your personal stuff, but it’s good to pin other relevant (quality) pins to your boards as well. This gives you broader activity and a higher chance of being seen.
Create Custom Graphics for Your Pins
When creating pins, it’s best to add an image. The correct dimensions for a pin are a ratio of 3:2 meaning the image is longer than it is wide. Creating an eye catching graphic is a wonderful way to entice clicks and repins from those who come across it. One key way is to create images with the name of the linked post or product, similar to the one I’ve created below.
So are you ready to start your Pinterest journey? Do you have questions or comments on using Pinterest for Business? Be sure to leave them below!
