Everyone wants their business to flourish online. One of the most important ways to make your business succeed is to have a strong online presence. For this, you need to pay attention to your SEO (Search Engine Optimization). 

What is Search Engine Optimization (SEO)?

Search engine optimization is the tweaking and planning that goes into ranking at the very top of the first page of Google. It’s not easy, but is what you should strive for every time you post.

Today we will cover the top tips for ranking high on search engines by optimizing your website and your blog posts.

Keyphrases for SEO

When writing anything for your business online, you want to make sure to focus on a specific key phrase. You should research what keywords and phrases to use with Google’s Keyword Planner. This tool will give you insight into which keywords have high search popularity. 

With keyphrases it’s important to have the keyword at least 5 times throughout the text of the page. You want to make sure they are in the introduction paragraph, meta description, at least  3 subheadings, title, and slug. 

Length

There are several things that you’ll want to make sure are the correct length. This includes the keyphrase itself, the text, the meta description, and the title width. 

The text should be no less than 500 words. You should strive for around 800-1,200 words though.

The meta description is an important part of SEO because it’s what shows in Google underneath your page. It should be 20-25 words.

The title width should be no more than 600px wide.

Technical SEO

There are quite a few things on the technical side that you should do as well. While we’ve already mentioned meta descriptions and slugs, you should also pay attention to “alt” tags on images. This gives you more places to use your keyphrase. You should also be linking both internally to your own site and externally to other sites for credibility.

You’ll also want to make sure your site is built correctly. This involves using proper heading tags, alt tags, and link building.

Other Great Things

Other things you should definitely be doing is placing your posts in categories, tagging them, and providing images throughout the post as well as setting a featured image.

Ideally, you should be placing a relevant image every 150 words or so. You should also always place a featured image on your posts to ensure optimal sharibility on social media.

Tools

Some wonderful tools that you can use to make sure your SEO is up to par are Yoast SEO, Google’s Keyword Planner, and Google Search Console. These three tools will help you generate ideas, ensure proper SEO during posts, and review how they’re ranking.

If you’d rather not do this yourself, Blue Shift Web Services is here to help. We offer top notch SEO, websites, and PPC advertising management. We’re here to ensure your business thrives online in today’s digital age. Be sure to reach out and share this post!