Social Media is such a great digital marketing tool for getting your business in front of people. There are two key strategies for social media: organic posting and social media ads. The main difference between the two is the control of who sees your post and obviously, the cost. Organic posting is free (if you do it yourself), while with the social media ads, you pay for people to see it.
Every business can benefit from organic posting to social media. There are boosts for search engine optimizations, the ability to share information with your followers, and to build brand awareness. Each post should link back to your website in order to take full advantage of the SEO and social signals. You should also use hashtags in order for people searching for similar posts can potentially find yours too. This brand awareness can also encourage people to recommend your business without even being a customer yourself. Having these advocates is a great way to build trust for your business as well. Posting however requires you to be consistent and frequent. You need to focus on a set schedule of content and then stick to it.
When it comes to social media advertising, the typical process is to pay to have your ad displayed on the page. This isn’t always the most efficient option because there is a possibility that the user didn’t actually even see your ad, but you’re still getting charged for it. However, you have an intense amount of control over who sees your ad. You can generally set your audience by demographics like age, location, etc. But with social media ads, it goes a step further with allowing you to also base it on likes, dislikes, income, and much more. This can help optimize the ad for better performance when it is seen. Beyond that, you can set up your ads for different goals such as email capture, sales, or just website visits.
The one thing that I don’t suggest doing however is “boosting” your posts. It doesn’t convert very well, and often you can achieve the same results by sharing your post in to groups.
Regardkess of which strategy you choose (or even if you choose to do both!), you should have a website first. We’ve mentioned it before that websites are the center of your online presence. After that, it’s important to use as much “visual real estate” as possible and to “complete” each item. When it comes to organic posts, you should always include an image/video, text (of course), hashtags, and a link back to your website. For ads, you should fill out every relevant section possible, such as the titles, subtitles, captions, links, and image/video.
If you’ve decided which strategy to choose, but don’t have the time it takes to invest yourself in to it, reach out to us and we can get your social media started. We have several packages and if none of them are the right fit for you, then we can come up with an a la carte package to fit your goals and needs.
