Content curation refers to finding, organizing, annotating and sharing high-quality content relevant to your industry. It provides value to your followers and highlights your industry expertise. It also allows the businesses to deliver a variety of content to their audience to engage them online on a regular basis.
Content curation is an on-going activity. Furthermore, it involves organizing and annotating the information instead of merely sharing the links. Including your editorial perspective or point of view is an indispensable part of the process.
The strategy is becoming increasingly popular in today’s competitive world. It can improve SEO, supports lead generation, and complements social media posts and blogging. In addition, it also allows you to fill up your content calendar if you don’t have the budget or staff to create enough great content.
The following strategies can enable you to curate top-notch content appropriately to drive growth and engagement.
1. Create Best of Aggregator Blog Posts
Some businesses curate the best content on a monthly or weekly basis. This allows the readers to go through the high-quality content in one place in a digestible form. The benefit of this strategy is that it allows you to establish your website as a one-stop-shop for expert opinion in your industry.
While you are aggregating the content, it is important to add your own opinion. It will enable you to establish your expertise as a thought leader in the industry. Furthermore, a little bit of design or development can add value to your curated content. One way of doing this is to resize or edit the photos to add your personal touch. Even if you don’t have expertise in designing, online editing tools enable you to do it easily.
2. Use the Right Tools
Using the right tools for curation enables you to find and save valuable content in an orderly fashion. Furthermore, you should be exploring numerous platforms to find the content instead of following only one website. One of the tools which allows you to do that easily is Flipboard. The application enables you to create magazines with links to your favorite blog posts or websites. You can take inspiration from your magazines while creating your posts.
Another great tool that makes the process of content curation easy is called Pocket. You can save links to your interesting articles and images on go with tags. Later you can find your desired content easily. Furthermore, the tool integrates with many other applications like Evernote to make the process of content curation easy.
Similarly, another greater tool that enables you to find great content easily is Scoop. You can type a topic of interest in its search bar and the tool will show you the most relevant articles. You can save these articles in Pocket to share with your audience later.
These tools will allow you to build trust with your audience by distributing what’s worth reading.
3. Link to the Original Creators
Linking to the original creators is a great way of developing engagement and improving the distribution of your content. If the original creators like your content, they tend to share it on their social media channels which can result in more traffic to your website. Furthermore, it can allow you to build a meaningful relationship with the original creator.
An important best practice for curating content is doing it ethically. You might want to ask for permission before curating someone’s content and link to the source in your post.
Key Takeaway
Content curation enables you to establish yourself as an industry leader and create an impact. It can also help you to improve your SEO by getting inbound links from influential websites. Besides benefitting the curator, it can also benefit the publisher whose work you are sharing. Furthermore, you can save time and energy by using the right tools. In short, it is an easy way to keep your audience engaged as well as earn the respect of your peers in the industry.
