Pinterest Posting Strategy

Posting to Pinterest is different than posting to other social media platforms in the way that you’re encouraged to post OTHER people’s content in addition to your own. For more information on Pinterest For Business, check out our other post.

When Should I Post To Pinterest?

You want to shoot for 12-15 posts daily. That’s not to say that you need to post your own unique content 12-15 times, however. The content that is unique to you, should link back to your website or store. You should optimize your title and description of each pin, making sure to use all of the space for text that you can. Check out our content writing essentials! The best times of day are 2-4PM and 8PM-1AM.

What Should I Post To Pinterest?

In one word, everything. You should post your blog posts, recipes, fashion tips, products, portfolio pieces, etc. You can do this by enabling “rich pins” from your website. Rich pins are a valuable tool for providing a better experience for your end-user.

You should make sure that your Pinterest image is high quality and optimized for performance. Lighter images are repined 20 times more often than dark images. Images without faces are repined 23% more often.

Infographics are ideal for the Pinterest layout, meaning that you can take advantage of more visual real estate. Often, you can create a graphic that details the basic parts of the page that you’re linking to. For example, for a recipe you could dictate the ingredient list in the image to entice users to click on it. You can also use images of the final product as the pin.

You want to make sure that you link back to your site as much as possible on relevant pins.

Why Should I Use Pinterest?

Pinterest is the fastest growing social media platform ever. It’s growing even faster than Facebook. Pinterest is also more useful in certain industries instead of others. As Pinterest’s primary audience is women, and the majority of those are mothers, industries targeting this demographic will tend to perform better. If you’re in the fashion industry, lifestyle, wedding, DIY, home renovation, or events industry, your pins may see more traction than something like mechanics.

Also leveraging Pinterest for SEO is an amazing way to boost your overall online presence. Your pins can be indexed by Google, further fueling your reach. This is a great use of the title and description of a pin. Making sure that you’re making the title and description keyword-rich is one of the first steps of content creation on Pinterest.

I hope this blog helps guide your social media strategy, and encourages you to include Pinterest as one of your platforms. If you’re looking for more information about social media strategy check out our previous blog post; Creating a Social Media Strategy That Works.
If you’re looking for a professional to handle your Pinterest for you, check out our social media packages here.

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Let’s take a look at the benefits, shall we?

Take a look at most of the successful businesses in the world. What do they have in common? They take advantage of social media. It:

• Helps businesses to create a brand: Social media is one of the best places to reach new customers, as people engage with these platforms on a daily basis. It helps companies create an image and a representation of their company on social media, thereby attracting customers. By placing ads and creating a business page on these platforms, users get to identify with new brands and products, thereby increasing sales.
• Helps people relate to your brand: No matter how good and innovative your company is or the values your company has instilled, people will not associate with your business if they do not see the impact it will have on them. Social media marketing creates that win-win situation and shows them the human side of the business, how your business relates to their needs. Does your company values reflect in the way you operate? People should feel a human connection from your page.
• Establishes your business as the first choice in that field: creating a good impression on your page makes your company the first choice that people will go to if they are sourcing for any particular information in that field, establishing it as a leader. It is one of the best ways to increase customer trust.
• Increases website traffic: Does your company have its very own website? Social media posts and ads can drive traffic to your website. Posting teasers about a product on your social media account will prompt users to find out more information on your website. Also, sharing great content on your platform will attract customers to your website, thereby increasing traffic and promoting visibility.
• Increases sales: This is the ultimate goal of social media marketing. As the number of followers on these social media platforms increase, the higher your chances of increasing sales through e-commerce and product search. It doesn’t matter what you sell. Using the right strategies, social media can help you sell it, especially if you are an individual sales professional.
• Leads generation: Leads, as the name implies, are customers that have shown interest in your product or service and have given the company basic contact information with which you can use to reach them. This is especially helpful with companies that are struggling with sales or looking for a way to expand, as it helps them select a more effective geographic audience. Unlike the conventional method, social media offers a great way for customers to show interest in your product or service in the shortest possible time. For example, many companies use Facebook lead ads to allow people interested in knowing more about their product directly from Facebook, with a couple of taps and clicks.
• It helps the business to go viral: The more likes, comments, and shares that your post on social media gets, the more it becomes exposed to newer audiences, from friends and family to thousands and millions of people. What better way to increase publicity is there?
• Crisis control: The internet is a crazy world, and it is not unusual to get into crisis or have issues with reputation. A lot of businesses have experienced a drastic reduction in sales and loss of potential clients simply because of an accusation or negative comment that may or may not be true.  Most of the arguments and crises start on social media with a couple of hashtags and comments, and it is the job of the company to respond to those comments before it escalates to a big issue. Also, if the company gets praises and commendations, it should also acknowledge it by sending thanks and kind words, promising them better service and delivery every time. Silence should never be an option in these matters.
• Helps to engage your audience better: On having a human connection with your customers, social media gives you the chance to interact with your customers on a more personal basis, having them ask questions and the company replying and being able to track down your followers. Research has shown that customers who receive a reply to their tweets will more likely be willing to make purchases later, especially if it was a complaint. For this, the company needs to have an active social media presence.  
• Produces a huge amount of data from customers: social media helps the company to generate information about their customers in the shortest possible time. Getting the data helps the business to make well-informed decisions and also helps them to direct their efforts to a particular audience and geographic region.
• Gives them a heads up on their competition: There is no business without competition. Being on social media gives the company the opportunity to track their competition by knowing what their customers say about them, their new products or services, their statistical reports or any useful information that can help them grow. It’s not a hate thing, guys! It’s business.
• Aids partnership: Social media has revolutionized the way business is done in the 21^st century, as sales are not merely driven by word of mouth any longer. Ever seen those popular vloggers on YouTube or social media influencers promoting products on their page? Chances are that sales on those products have increased dramatically. By partnering with companies and influencers, the product reaches a wider range of people, thereby promoting visibility and sales.
• Helps to source for content: Need new ideas for your business? Interacting with your customers on social media can generate new and better ways of service delivery. Ask them to share ideas on how you can serve them better or create a contest or hashtag, asking users to share their thoughts, retweet or share for a small prize. Not only does it increase excitement about a product, but it also boosts massive publicity.
• Industry news at your fingertips: This is very helpful especially if your company is still fresh. The world operates at a very fast rate, so it’s very important for new companies to stay abreast of developmental changes that could affect the way they run their business, so they don’t get left behind.

CONCLUSION: So there you have it! The benefits of social marketing cannot be overemphasized, and it’s very unfortunate that some businesses do not have a social media presence or make use of the tremendous features that can help boost sales on social media. Engage your audience with social media today. You’d be glad you did…

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