Pinterest is an amazing asset for your business. It’s a cross between social media and a search engine, meaning that there’s a hybrid strategy to use. You’ll want to post consistently, and efficiently.
Pinterest Posting Strategy
Posting to Pinterest is different than posting to other social media platforms in the way that you’re encouraged to post OTHER people’s content in addition to your own. For more information on Pinterest For Business, check out our other post.
When Should I Post To Pinterest?
You want to shoot for 12-15 posts daily. That’s not to say that you need to post your own unique content 12-15 times, however. The content that is unique to you, should link back to your website or store. You should optimize your title and description of each pin, making sure to use all of the space for text that you can. Check out our content writing essentials! The best times of day are 2-4PM and 8PM-1AM.
What Should I Post To Pinterest?
In one word, everything. You should post your blog posts, recipes, fashion tips, products, portfolio pieces, etc. You can do this by enabling “rich pins” from your website. Rich pins are a valuable tool for providing a better experience for your end-user.
You should make sure that your Pinterest image is high quality and optimized for performance. Lighter images are repined 20 times more often than dark images. Images without faces are repined 23% more often.
Infographics are ideal for the Pinterest layout, meaning that you can take advantage of more visual real estate. Often, you can create a graphic that details the basic parts of the page that you’re linking to. For example, for a recipe you could dictate the ingredient list in the image to entice users to click on it. You can also use images of the final product as the pin.
You want to make sure that you link back to your site as much as possible on relevant pins.
Why Should I Use Pinterest?
Pinterest is the fastest growing social media platform ever. It’s growing even faster than Facebook. Pinterest is also more useful in certain industries instead of others. As Pinterest’s primary audience is women, and the majority of those are mothers, industries targeting this demographic will tend to perform better. If you’re in the fashion industry, lifestyle, wedding, DIY, home renovation, or events industry, your pins may see more traction than something like mechanics.
Also leveraging Pinterest for SEO is an amazing way to boost your overall online presence. Your pins can be indexed by Google, further fueling your reach. This is a great use of the title and description of a pin. Making sure that you’re making the title and description keyword-rich is one of the first steps of content creation on Pinterest.
I hope this blog helps guide your social media strategy, and encourages you to include Pinterest as one of your platforms. If you’re looking for more information about social media strategy check out our previous blog post; Creating a Social Media Strategy That Works.
If you’re looking for a professional to handle your Pinterest for you, check out our social media packages here.
