In today’s data-driven world, Search Engine Optimization is more important than ever. There are more than 3.5 billion searches taking place every day on Google and 73% of marketers use SEO tools to enhance their content. Consequently, they succeed in driving more traffic to their website which eventually leads to better conversions.
In 2021, good SEO is going to be even more important. There is going to be an increase in the number of websites and internet users. It is time to reboot your SEO strategies and respond to the dramatic shifts in consumer intent.
The following are the top SEO trends as predicted by the experts:
1. Artificial Intelligence and its role in SEO
Artificial Intelligence will greatly impact how Google ranks content in SERPS. Google’s Algorithm “Rank Brain” is expected to be more important and versatile in 2021. The algorithm uses user experience signals to determine valuable content. This implies that it is more important to write engaging and well-organized content to captivate the attention of the user.
2. Website performance and User Experience
User Experience will matter a lot in 2021. If the people who land on your website interact with the content and find it engaging, it improves the ranking of your website. Good user experience is governed by factors like load time, interactivity, and stability of the content as it loads. These user-metric-signals indicate a delightful web experience for the people. Consequently, such content ranks higher in Google SERPs.
3. The Role of Mobile Friendliness
In 2019, a Google algorithm update rolled out which would rank mobile-friendly websites higher. The trend is expected to continue in 2021. According to a research, around 73% of users will use the internet solely through their mobile phones by 2025. For better ranking, make sure that your website is effective and visible on mobile phones.
- EAT Principle and the Quality of the Content
Google highly values the content which fulfills the EAT principle. EAT stands for expertise, authoritativeness, and trustworthiness. The principal is used to indicate high-quality web content. Especially in a few business niches like health or finance, EAT is a very important ranking factor. In 2021, the EAT principal will be more impactful which means that it is important to create authentic and engaging content.
You can create such content by following certain steps. First, create buyer personas that help you understand the people who are interacting with your business. Secondly, find out the search intent of your audience which helps you figure out the consumer journey. Thirdly, research and create engaging content. Lastly, link to reputable sites and get backlinks from authoritative sites to prove authoritativeness.
Furthermore, long-form content tends to rank higher than shorter content. According to research, content with 3000 plus words gets three times more traffic, four times more shares, and 3.5 times more backlinks than the shorter content. Consequently, both the quality and quantity of content is of great importance.
- The Role of Video and Image Optimization
Youtube has more than 1 billion users. This indicates that it is more important to create videos than ever. In 2021, video content is expected to be one of the most important forms of content. Similarly, image optimization will play a great role in improving your SERPs. Use high-quality, relevant images to drive engagement as well as create videos and optimize them for driving traffic to your website.
Key Takeaway
User experience is at the core of all major SEO trends for 2021. This means that webmasters and SEO experts need to revisit their website, improve the content, and ensure better engagement through multiple media.
Blue Shift Web Services is a dedicated web design company which creates beautiful, well-optimized websites. Call us today and talk to one of our experts.
