The home page is generally the first thing a user will see. Whether they’re coming from a search engine, social media profile, or your business card, the home page will be where they land. It’s the most important page of your entire website, follow closely by the about page. We’ll be discussing several reasons why you should focus on your home page.

First Impression

You’re going in for an interview at your dream job. Do you go in a suit or do you wear your pajamas? Suit, usually is the answer. You’re wanting to make the best first impression you can, giving you the best possible chance of closing that deal. The same goes for a website, you want to get the user to buy your product or service. Having an ill-designed website and useless home page are the fastest way to have users click away and buy from your competitors.

7-Second Rule

The 7-Second rule says  that you have 7 seconds to grab the user’s attention and also :

• Inform your visitors who you are.
• Inform your visitors what you do.
• Confirm they’ve reached the right site for their needs.
• Engage their interest enough to encourage exploring your site further.
• Give visitors a way to easily contact or engage with you

That sounds like a lot, but this can be easily acheived with the right layout. Have your logo in the top left corner, or top middle of the page (in the navigation area) to inform your visitors who you are. Also have a call to action button (either a call me or contact me or shop button works) in the navigation, and on the screen before they have to scroll at all. Have your most recent products, popular products or sales at the top of the page, this will cover a few of the listed items.

Readability

Readability is a very important part of web design. You want the text to be legible, easy to see, and decently contrasting to the background. This could mean having a large enough text size so that the user doesn’t need to squint to read it, having dark text on a light background or vice versa, and to use a font that is easy to read without too many frills. You also want to keep the colors from being too bright and overwhelming as this can cause a user to click away and move to your competitors site.

Blue Shift Web Services is a digital agency that focuses on web design in Melbourne FL. Let us help you get your business online and do it well! We have worked on all company sizes, and many industries as well. We make sure that your company’s story and branding is prominent and well layed out on the site. Get started today! If you already have a website but are looking for another service like PPC management or SEO help, we do that too!