You might be wondering if you need a mobile responsive website. Well, did you know that the number of persons accessing the internet from their mobile devices is on the increase? According to the statistics, web access conducted from mobile devices has surpassed web usage from desktop, and this is a solid proof that a lot of people now find it more convenient to access the internet using their smartphones or their tablets rather than using a desktop computer or even a laptop.

The obvious truth is that the number of persons using their mobile device to access the internet will keep increasing. As such, these persons need to have a viewing experience that is optimized for their mobile devices. It, then, points to the fact that if you have a website that gets mobile users frustrated or makes it difficult for them to use, these users will exit your website without a moment’s thought. They will find another website that makes the experience smoother, and you definitely do not want that, do you?

The new trend

Starting in 2015, Google now has an algorithm which takes the mobile-friendliness of a website into consideration in the ranking process. What the algorithm does is to scan the pages of your website to determine how long it takes for them to load, how responsive your design elements are for mobile devices, and for top-notch mobile practices. This means that if your website isn’t mobile responsive, google will rank your website very low in search results.

Google now opt for websites that have a responsive design because there will be no need to duplicate your website to have a desktop and mobile versions. Instead, responsive websites have one URL, one HTML, and can be adapted, fitted, and retracted to ensure compatibility with a wide range of devices.

With Google’s algorithm evolution, it is paramount that every business has a mobile responsive website that is optimized for mobile users. Although it is possible to design two different websites to serve mobile users and desktop users, having just one website that is mobile responsive is a lot more efficient and saves you cost because it is built to serve users of virtually any kind of device. If your business website has not been optimized to be mobile responsive, you are putting your potential for growth and lead conversion in jeopardy.

Why a mobile responsive website is a must-have

Here are some practical reasons why you need a mobile responsive website for your business –

• Better web management

Managing just one website is tasking enough. Going out to have multiple sites to cater for desktop users and mobile users and keeping those websites consistently updated, as well as relevant, is an even bigger challenge. Firstly, your workload will significantly increase and, then again, having a separate mobile-only website limits users from having access to the full features of the conventional website version. You can trust that this limitation in experience that mobile users have on a mobile-only website can be very frustrating because they have an expectation that they should be able to have access to every bit of information on your website regardless of the device that they use. This could lead to your audience totally leaving your site.

This is the reason why it is more rational to have just one responsive website. When you manage one website, it is easier to update the site regularly and improve the experience of mobile users.

• Increased conversions

Google revealed that there is a very high chance (61%) that mobile visitors will exit a mobile website once they experience difficulties in navigation and there is, also, a 67% possibility that these mobile users will convert if the interaction on your website is positive. A mobile responsive website raises the conversion rate because it provides a hassle-free experience for mobile users.

Firstly, mobile responsive sites have faster load times and are easily scalable which reduces the amount of effort that the user needs to put into scroll, zoom, or simply navigate your website. Due to the fact that users are happy with these kinds of features, they are more likely to convert.

• Improved user experience

Mobile responsive websites have web pages, as well as, content that is very flexible which ensures that it adapts to any kind of screen resolution or any kind of device. Therefore, no matter what device a user accesses your website from, the navigation process is seamless and unified. This ultimately results in users having optimal experiences as it gives them the ability not just to read but to navigate your website and find the information that they want easily.

• Improved brand reputation

We have already established that mobile responsive websites enhance the experiences of users. This automatically results in the users having a favorable opinion about your business. Since they find it very easy to navigate your website no matter what platform they use, the tendency for them to do business with you over and over again is boosted and this still results in an enhanced rate of conversion. A favorable brand perception, therefore, will result in increased traffic, especially, from mobile visitors.

• Guaranteed rank booster

A website that is mobile responsive has the ability to boost your ranking on Google. Since your website will have faster loading times, it will more than likely translate into very low bounce rates, as well as, boosting your rank. Then again, when your website is easy to navigate by mobile users, they will be moved to share content from your website on social media which will serve to grow your audience.

• SEO boost

Do you wish to have a more effective SEO campaign and have a smoother way of maintaining your website? Then, you need to have a mobile-friendly website because mobile responsive websites are easier to optimize and maintain without spending so much in costs fees. This is a preferable option to having a mobile application. 

• Scalable

Responsive websites, also, have another added advantage. These kinds of websites have the ability to support a wide range of devices, as well as, a variety of screens. Then again, they will be able to support new versions of these devices or screens. Mobile responsive websites have a sort of fluidity but enable them to scale so as to fit any type of screens that visit the website. This implies that no matter what kind of screen sizes are released into the market, the user experience will always be top notch with a responsive website. It is clear that no matter what your business objectives are or what your niche is, having a website that caters to the needs of mobile users no matter what device they use to access your website is indeed important. Websites that are mobile-friendly have now become the standard, and it is important that you key into this trend to make sure that your business has the best possible chance to grow. At blue shift web services, we have a team of experts that are committed to ensuring that you have a website that is mobile responsive. We understand how significantly a mobile responsive website can contribute to the success of your business.