{"id":172,"date":"2019-07-26T03:00:07","date_gmt":"2019-07-26T03:00:07","guid":{"rendered":"http:\/\/blueshiftwebservices.com\/blog\/?p=172"},"modified":"2019-07-09T01:28:43","modified_gmt":"2019-07-09T01:28:43","slug":"how-to-tags-on-your-blog-or-website","status":"publish","type":"post","link":"https:\/\/blueshiftwebservices.com\/blog\/how-to-tags-on-your-blog-or-website\/","title":{"rendered":"How To: Use Tags on Your Blog or Website"},"content":{"rendered":"
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In my opinion, one of the more powerful and underutilized tools of a blog or website is the ability to tag your pages and posts. That said, effectively using tags isn\u2019t easy or straightforward. In this post I\u2019ll take you through some examples of how to use tags and get the most out of them, the pitfalls to watch out for, and some advanced strategies you can use with them.<\/span><\/p>\n

First we need to take a step back and understand that there are several ways you can arrange your website\/blog. The first is by subject, which most blog and CMS platforms call \u201ccategories.\u201d The second is by date, which occurs as most blog\/cms systems put things in year, month, and date groupings. A third is by tagging, which consists of the notes or descriptions you put on your posts or pages.<\/p>\n

All of these different classification methods bring about one of the hallmark problems of blogs and CMS\u2019s: duplicate content. Let\u2019s assume that you publish one post. That post will exist on the page, but also on the category archive page, year archive page, year-month archive page, year-month-day archive page, and the archive page for any tag that you attach to the page\/post. This can create issues as the search engines have to figure out what page they should really list in the SERP\u2019s. First I suggest blocking all of the date archives from being indexed by using the \u201cnoindex\u201d directive in the robots.txt file. I also use the \u201cnoindex\/follow\u201d robots tag on each of the date archive pages. Basically we are telling the robots don\u2019t put these pages in the SERP\u2019s but follow through and get the pages. We go with the exact same settings for the tag pages. If you are running wordpress, you can use the Robots Meta plugin from Joost de Valk to get this done. This only leaves us with the duplicate issue on category and individual pages. To combat this problem, only show limited sections of your posts on the category pages. The\u00a0thesis theme<\/a>\u00a0has this functionality built in. If you aren\u2019t using thesis, you can use the\u00a0teaser plugin<\/a>\u00a0to get a similar result or\u00a0remember\u00a0to use the \u201cmore\u201d tag 100% of the time.<\/p>\n

OK now that we\u2019ve got the duplicate content issue resolved, why would anyone want to use tags in the first place? Can\u2019t you achieve the same results with categories? Yes and no. Here\u2019s an example of how I would use categories and tags: let\u2019s say you have a celebrity website with categories like \u201cbaby bump,\u201d \u201cfashion,\u201d \u201cnews,\u201d \u201crumors,\u201d etc. You are also going to have celebrities who are always in the news like Paris Hilton or Britney Spears. What I would do is create tags for each celebrity and, whenever I did a post about the celebrity, I\u2019d tag it with his or her name.<\/p>\n

Another example. You have a travel website with categories like \u201cadventure travel,\u201d \u201cfamily travel,\u201d \u201cskiing,\u201d \u201ccruises,\u201d and so on. I would set up tags for countries, states, or cities, like Bahamas, France, or Colorado. You could have a white water rafting page in the adventure travel category tagged with Colorado. You could have a Skiing in Vail post in the skiing category also tagged with Colorado. You can also have a family travel article about visiting the Museum of Science and nature and Botanic Gardens in Colorado.\u00a0 Those three separate articles would be interconnected by using the Colorado tag.<\/p>\n

Here\u2019s where the magic of tagging comes into play. If you use the\u00a0cross linker plugin<\/a>, \u00a0you can set it up to automatically link any word like \u201cColorado\u201d to the tag page for Colorado. So if the person reading any of the three Colorado articles clicks on \u201cColorado\u201d, they visit the tag page and see all of your posts about Colorado. I\u2019ve found that in-posts links get much higher click throughs than \u201ctag\u201d links at the end of an article. You could set it up the same way for Paris Hilton, Britney Spears, or any other word\/tag you used. What this does is create an alternate navigation path that\u2019s both really useful for readers and keeps your content exposed to the search engine spiders. You could link the word individually as you write each post, but I find it\u00a0easier to manage a website\u00a0when I cut down the maintenance wherever I can.<\/p>\n

Another advantage is that tagging is a\u00a0much more effective way to choose which ads to display. If I\u2019m only using categories like \u201cfamily travel,\u201d it\u2019s hard to know which ad to serve. Do I use Disneyland tickets, family cruises, or city based Go Cards? However with tagging I can be much more specific by only serving cruise advertising to the pages\/posts with the \u201ccruise\u201d tag. If you want to get really specific, you can have general \u201ccruise\u201d tag and a\u00a0separate\u00a0\u201cfamily cruise\u201d tag. You just have to decide how granular you want to get.<\/p>\n

There are some downsides to all of this, of course. You have to maintain your tags because they have a\u00a0tendency\u00a0to get out of hand, especially if you have more than one author, and they play fast and loose with the rules. For example you could end up with \u201ccruise,\u201d \u201ccruises,\u201d and \u201ccruising,\u201d which really are all the same thing and should only have one tag. A secondary problem that can take things off the track is capitalization. With wordpress all of the following URL\u2019s will have the same content:<\/p>\n

http:\/\/example.com\/tag\/word\/
\nhttp:\/\/example.com\/tag\/Word\/
\nhttp:\/\/example.com\/tag\/WORD\/<\/em><\/p>\n

If you\u2019re blocking the tag pages from being indexed it\u2019s not a huge issue. But it can come into play with an advanced tactic I\u2019ll be talking about next, so I bring it up now as a problem to be aware of. To be honest the tools for administering and editing tags is pretty limited. The best one I\u2019ve found if\u00a0Simple tags<\/a>. It isn\u2019t perfect, but it gets the job done.<\/p>\n

Advanced Tag \u00a0and Cross Link Utilization<\/strong><\/p>\n

Using tagging this way creates a problem: you squander internal anchor text on pages you are blocking from the index. In the examples above, you would certainly want a page about Colorado to appear in the index, but maybe not the tag for a small city with little value and traffic. In the example above you would set up the word \u201cColorado\u201d to link to \u201chttp:\/\/example.com\/tag\/colorado\/\u201d. However, what if you set the cross link to a normal page like \u201chttp:\/\/example.com\/colorado\/\u201d instead of the tag page? Then you could create a page with some editorial copy, install the\u00a0EXEC PHP plugin<\/a>, and use it to issue \u00a0a\u00a0WP Query<\/a>\u00a0and automatically list posts tagged with Colorado. You will need to know PHP to make that happen, but it\u2019s not too hard.<\/p>\n

To recap and bring everything together, here\u2019s what you need to remember:<\/p>\n