{"id":275,"date":"2019-09-27T20:32:16","date_gmt":"2019-09-28T00:32:16","guid":{"rendered":"http:\/\/blueshiftwebservices.com\/blog\/?p=275"},"modified":"2025-04-11T11:54:45","modified_gmt":"2025-04-11T15:54:45","slug":"landing-pages-a-beginners-guide","status":"publish","type":"post","link":"https:\/\/blueshiftwebservices.com\/blog\/landing-pages-a-beginners-guide\/","title":{"rendered":"Landing Pages: A Beginner&#8217;s Guide"},"content":{"rendered":"<p>We spoke before about <a href=\"https:\/\/blueshiftwebservices.com\/do-you-really-need-a-website\">if your business really needs a website,<\/a> today we will be discussing landing pages and how they can serve as microsites. Landing pages are super specific pages, usually serving as a checkpoint in a sales funnel or marketing campaign. The benefit of landing pages is that you can guide your potential customer along their sales journey, by using different types of landing pages to gather different types of information from them. They also help you when it comes to <a href=\"https:\/\/blueshiftwebservices.com\/service\/brevard-county-seo\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a> by providing additional pages for search engines to index.<\/p>\n<h3>Types of Landing Pages<\/h3>\n<p>There are 5 types of landing pages;<\/p>\n<ul class=\"i8Z77e\">\n<li class=\"TrT0Xe\">Squeeze\u00a0page.<\/li>\n<li class=\"TrT0Xe\">Splash\u00a0page.<\/li>\n<li class=\"TrT0Xe\">Lead capture\u00a0page.<\/li>\n<li class=\"TrT0Xe\">Click-through\u00a0page.<\/li>\n<li class=\"TrT0Xe\">Sales\u00a0page.<\/li>\n<\/ul>\n<p>Each serves a unique purpose along the way of transitioning a potential client from a stranger to a buyer.\u00a0 A squeeze page garners email addresses so that you can place them on your email list. Splash pages don&#8217;t always push conversions, they can also serve as announcement pages. Sales pages are designed explicitly to take payment on that page.<\/p>\n<h3>Benefits of a Landing Page<\/h3>\n<p>A landing page has a few distinct features depending on it&#8217;s primary goal. A sales page will have a payment form to take credit card info, whereas a squeeze page will have one input field for their email address. But they all have the same benefits.<\/p>\n<p>\u2022 Quick deployment<\/p>\n<p>\u2022 Can be used as a short-term solution for specific goals and programs<\/p>\n<p>\u2022 Promotes a specific call to action (CTA)<\/p>\n<p>\u2022 Build brand awareness organically<\/p>\n<p>\u2022 Easy to measure campaign engagement<\/p>\n<p>\u2022 Simple navigation<\/p>\n<p>\u2022 Allows for direct interaction with a specific promotion or campaign<\/p>\n<p>\u2022 Great medium to tell a brand story<\/p>\n<p>&nbsp;<\/p>\n<p>Need help with your landing pages? Check out our <a href=\"https:\/\/blueshiftwebservices.com\/service\/brevard-county-seo\" target=\"_blank\" rel=\"noopener noreferrer\">SEO packages<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We spoke before about if your business really needs a website, today we will be discussing landing pages and how they can serve as microsites. Landing pages are super specific pages, usually serving as a checkpoint in a sales funnel or marketing campaign. The benefit of landing pages is that<span class=\"more-dots\">&#8230;<\/span><\/p>\n","protected":false},"author":1,"featured_media":301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,21],"tags":[],"class_list":["post-275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Landing Pages: A Beginner&#039;s Guide | Blue Shift Web Services Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueshiftwebservices.com\/blog\/landing-pages-a-beginners-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Landing Pages: A Beginner&#039;s Guide | Blue Shift Web Services Blog\" \/>\n<meta property=\"og:description\" content=\"We spoke before about if your business really needs a website, today we will be discussing landing pages and how they can serve as microsites. 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