{"id":307,"date":"2019-11-12T21:41:09","date_gmt":"2019-11-13T01:41:09","guid":{"rendered":"http:\/\/blueshiftwebservices.com\/blog\/?p=307"},"modified":"2019-11-14T16:39:12","modified_gmt":"2019-11-14T20:39:12","slug":"content-writing-essentials-how-to-write-content-for-online-presence","status":"publish","type":"post","link":"https:\/\/blueshiftwebservices.com\/blog\/content-writing-essentials-how-to-write-content-for-online-presence\/","title":{"rendered":"Content Writing Essentials: How to Write Content for Online Presence"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">One of the main factors of SEO is content. The words on your page and behind the scenes are read by crawlers of the search engines. It\u2019s important to understand the fundamental steps of writing search engine optimized content. The better your content, the higher it will rank on the search engine pages. The best part? Content writing can be free if you do it yourself.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve probably heard the statement: \u201cYou need to be on the first page of Google in order to get any results.\u201d For the most part, this is true. But now there is another more vital place. The snippet. If you capture this spot, you will see a heavy spike in visitors and hopefully conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first thing you need to focus on is audience. Who do you want to read your content? What is it that you\u2019re targeting? For example, a candle brand should market to those living with \u201csmelly\u201d things, like pets, children, and sports players. They should focus their content on the good scents, and how they will overpower the stink.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next thing, is research. Research everything. What issues does your audience have? Can you fix them? Can you guide them? Write your content based on your research. If your audience is having issues with finding recipes that taste good but are different from their norm, write something like \u201cIf you love Chicken Alfredo, you may LOVE Chicken Carbonara.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moving on, keywords will be the next task to tackle. There are three types of keywords: short-tail, medium-tail, and long-tail. One word keywords are short-tail, they\u2019re difficult to rank for and are highly competitive. Medium-tail consists of 2-3 words, while long tail is 3-5. The longer the keyword, the less competition. You\u2019ll need to use the keywords in your title, beginning of the content, variations throughout, and you\u2019ll need to make sure they\u2019re organized and relevant. NO KEYWORD STUFFING!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The second to last step is to develop an outline. Think back to grade school and writing essays. You want to use the same process to make an effective post. Backlinko did some research and found that the average page that ranks first on google has about 1,890 words. You\u2019ll need to keep that in mind when writing. The minimum post should be 500 words.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The final step is to keep it consistent. Create a content calendar and stick to it. Plan and schedule your posts in advance. Search engines will give you points for posting regularly. We posted daily for about a week, and then stopped. When we looked at our analytics, our page views were cut by nearly 2\/3rds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you keep these steps in mind while writing content, you\u2019ll see results for sure. Content marketing is a very useful tool in getting your clients and audience to see you as a leader in the field. Understanding the effect that your content has on conversions will definitely help you make writing content for your website a priority.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need help with your content or blogging, be sure to reach out and check out our Blogging package at <a href=\"http:\/\/blueshiftwebservices.com\/services\/seo\">blueshiftwebservices.com\/services\/seo<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the main factors of SEO is content. The words on your page and behind the scenes are read by crawlers of the search engines. It\u2019s important to understand the fundamental steps of writing search engine optimized content. The better your content, the higher it will rank on the<span class=\"more-dots\">&#8230;<\/span><\/p>\n","protected":false},"author":1,"featured_media":308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[32,41,40,42],"class_list":["post-307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-content-creation","tag-content-marketing","tag-content-writing","tag-online-presence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Writing Essentials: How to Write Content for Online Presence | Blue Shift Web Services Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueshiftwebservices.com\/blog\/content-writing-essentials-how-to-write-content-for-online-presence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Writing Essentials: How to Write Content for Online Presence | Blue Shift Web Services Blog\" \/>\n<meta property=\"og:description\" content=\"One of the main factors of SEO is content. 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