{"id":374,"date":"2019-12-20T02:55:50","date_gmt":"2019-12-20T07:55:50","guid":{"rendered":"https:\/\/blueshiftwebservices.com\/blog\/?p=374"},"modified":"2020-07-14T23:24:40","modified_gmt":"2020-07-15T03:24:40","slug":"google-my-business-for-local-seo","status":"publish","type":"post","link":"https:\/\/blueshiftwebservices.com\/blog\/google-my-business-for-local-seo\/","title":{"rendered":"Google My Business for Local SEO"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Search engine optimization is one part of marketing strategy that is a long term investment. While the results are not as fast as those that paid advertising would yield, it\u2019s an amazing one that lasts. Some major aspects include updating content regularly, securing backlinks, and of course, having a website in the first place. You\u2019d be surprised at how many businesses think having a single social media profile is enough of an online presence.\u00a0<\/span><span style=\"font-weight: 400;\">Local SEO is maybe even more vital to business, especially small businesses.\u00a0 Being seen by people in and around your community is more likely to convert into actual sales, and possibly repeat sales. Having a <a href=\"https:\/\/blueshiftwebservices.com\/service\/brevard-county-seo\" target=\"_blank\" rel=\"noopener noreferrer\">strong local SEO strategy<\/a> is the number one best way to drive more store visitors. You also need to outrank your competitors to really thrive locally, and to do that the number one thing is to have a Google My Business listing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s some stats to show the importance of <a href=\"https:\/\/blueshiftwebservices.com\/service\/brevard-county-seo\" target=\"_blank\" rel=\"noopener noreferrer\">local SEO<\/a>:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">72% of consumers who perform a local search visit a store within 5 miles of their current location.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">88% of consumers who do a local search on their smartphone visit or call a store within a day<\/span><\/li>\n<li><span style=\"font-weight: 400;\">46% of all Google searches are seeking local information.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">75% of people never scroll past the first page of search engines.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">50% of search queries are four words or longer.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As part of your SEO strategy, having a Google My Business is a great free way to show up above the organic search results. It is often the first thing a potential client will see when they find you by Google Search. It also provides your potential client vital information such as your website, phone number, and address. Having a Google My Business listing also places your business on Google Maps.\u00a0 You&#8217;ll want to make sure that this information is correct at all times, and that your listing is completely filled out. The reviews will encourage them to actually become a client, so be sure to get your happy clients to rate and review! There is a ranking system within the Google My Business Listings where the more ratings with higher average rating will tend to show higher in the GMB listing results. You can add pictures, posts, and reply to reviews!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create a Google My Business listing, follow the steps below.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Login to the Google Account that you want associated with your business. I tend to suggest to use your professional email that is linked with GSuite.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to google.com\/business.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click \u201cStart Now\u201d in the upper corner on the right hand side.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enter your business name. Ensure that the name is spelled properly<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose your business category. This is important to get correctly, as you can only choose one. Be sure to read EACH category and then decide which will best fit you. The category you choose tells Google which customers you think should see your listing.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google will then ask if you want to add a location like a store or office.\u00a0<\/span>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you want to show up on Maps and Search, click yes!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Otherwise, click no.<\/span><\/li>\n<\/ol>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enter your business address. This is the most important thing to get right as Google will be sending you a verification postcard in the mail.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you go to your client\u2019s location (delivery), choose \u201cYes, I also serve them outside my location\u201d. Otherwise, choose \u201cNo, I don\u2019t.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you chose yes, add the areas you serve.\u00a0 Type in neighborhoods, cities, counties, states, regions, or countries and then select your desired location from the dropdown.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enter your contact details. This is how viewers can get in touch. Fill in your phone number and your websites url.\u00a0<\/span>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you don\u2019t have a website at the moment, google can generate you a free one based on the info you gave. I\u2019d only use this temporarily if you absolutely can\u2019t afford a<\/span><a href=\"https:\/\/blueshiftwebservices.com\/services\/web-design\"> <span style=\"font-weight: 400;\">professionally designed website<\/span><\/a><\/li>\n<\/ol>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Press finish to finish and managing the listing. \ud83d\ude42<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0Choose a way to verify.\u00a0<\/span>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Postcard by mail.<\/span>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This will take up to 5 days<\/span><\/li>\n<\/ol>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Verify later.<\/span>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you choose this, you won\u2019t be able to fully manage the listing.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">After you\u2019ve selected your verification, you\u2019ll be redirected to the dashboard. Here you\u2019ll see several cards with notifications and suggestions. You should see \u201cPending verification in the top left of the dashboard with the expected arrival date. Below that you\u2019ll see \u201cComplete your listing\u201d, this is where you\u2019ll be going next.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add Hours<\/span>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be sure to add accurate hours of operation for each day of the week. This will also give you an advantage if you happen to have later or earlier or longer hours than your competitors. For example, we\u2019re open from 9-7 each week day, 10-6 on Saturday, and closed on Sunday. Most of our competitors are 9-5 on weekdays only.<\/span><\/li>\n<\/ol>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add a description.\u00a0<\/span>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Take care with this, and make sure to follow the SEO content tips like including keywords, using as much of the allotted characters as you can, and using enticing words to attract visitors.<\/span><\/li>\n<\/ol>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Logo<\/span>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add your logo to give your listing more branding.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">You can also easily start up an advertising campaign if you want from the dashboard.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the left you will see the navigation menu for your Google My Business account.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Posts<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can share posts to your listing just like you can on Facebook, Instagram, and other social media platforms.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Info<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This is where you manage the information about your business. There\u2019s much more listed here than in the initial set up.<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Business Name<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Category<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Address<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SErvice Areas<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hours<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Phone<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Appointment links\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Like if you use Calendly, Google Calendar, etc.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Products<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can list major products here with their own descriptions and prices.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Services<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Similarly to products, you can add descriptions and prices to your services.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Highlights<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Description<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Opening Date<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This could help entice visitors by showing how long you\u2019ve been in business.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Photos<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advanced information that users won\u2019t see but can help you keep organized.<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Store Code<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Labels<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google Ads location extensions phone.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">From this tab you can also close or remove your listing.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Insights (Only available after verified)<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can track stats like clicks, calls, and visits.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reviews<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Probably the most powerful part of Google My Business.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can read and reply to reviews from this tab. Be sure to take time to answer all reviews, but especially the negative ones. It\u2019s better to address them rather than ignore them.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Messaging<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">People are able to message you through the listing if you choose. Here\u2019s where you can handle them.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Photos<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Just like social media, you can share photos that represent your business here.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Products<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Like above you can add products to your listing and include images!<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Services<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Like above you can add services to showcase on your listing<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As we mentioned before, the Google generated website can be maintained and edited on this tab.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Users<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you have other people you\u2019d like to have access to the listing, this is where you\u2019d add them.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create an Ad<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As mentioned earlier, you can start Google Ads from your listing dashboard.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get custom Gmail<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A professional custom email address is a great way to boost your professionalism when it comes to business, G Suite is a great way to do just that.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add new location<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you expand your business to more locations, this tab makes it easy to connect the different listing.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Manage locations<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Here\u2019s where you can manage different locations that you\u2019ve set up.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Verify Location<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Linked Accounts<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Linked accounts are other google products like Google Ads or Merchant Center.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Settings<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Under settings is where you can manage your email notifications.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Support<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google\u2019s support is usually phenomenal. If you\u2019re having issues, you can reach out to support on this tab.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We also suggest that you download both the messages app and the GMB app. These apps allow you great advantages such as having visitors message you straight through your listing, alerts when you receive reviews and more!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So go ahead and get started on making sure your Google My Business is set up and accurate! If you have any questions or comments, be sure to leave them down below! If this post helped you out, also remember to like and share!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search engine optimization is one part of marketing strategy that is a long term investment. While the results are not as fast as those that paid advertising would yield, it\u2019s an amazing one that lasts. Some major aspects include updating content regularly, securing backlinks, and of course, having a website<span class=\"more-dots\">&#8230;<\/span><\/p>\n","protected":false},"author":1,"featured_media":376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,22],"tags":[],"class_list":["post-374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google My Business for Local SEO | Blue Shift Web Services Blog<\/title>\n<meta name=\"description\" content=\"Local SEO is an important aspect for any business and their online presence. 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