{"id":385,"date":"2019-12-31T10:00:12","date_gmt":"2019-12-31T15:00:12","guid":{"rendered":"https:\/\/blueshiftwebservices.com\/blog\/?p=385"},"modified":"2019-12-30T23:04:19","modified_gmt":"2019-12-31T04:04:19","slug":"web-design-essentials-all-business-owners-should-know","status":"publish","type":"post","link":"https:\/\/blueshiftwebservices.com\/blog\/web-design-essentials-all-business-owners-should-know\/","title":{"rendered":"Web Design Essentials All Business Owners Should Know"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A major step for all business owners is creating a website to showcase their business online. However, many business owners are not web developers, and don\u2019t speak the jargon. Today we\u2019ll break down the most important things any business owner should know about web design. These web design essentials will help you navigate the onslaught of media, promotions, and sales people trying to get your business to choose them.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Web Design Essentials Checklist<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focus on User Experience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Let A Pro Handle It<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content is Key<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Call to Actions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When and When NOT to Summarize<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social Proof<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Navigation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Points of Contact<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Focus on User Experience\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Design for your audience not yourself. A common theme is to design the website to how you like it, even if you\u2019re not your target audience. For example, I enjoy dark colors and cursive fonts, however I know that the most common profile of my audience wouldn\u2019t like that. Similarly, if you\u2019re designing a site for a dog walking company and you actually like cats more you still know to put dogs on the site. If the visitors like your site, they\u2019ll stay longer and maybe even buy your product or services.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Let a Pro Handle It<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the world of web design, it may be tempting to use the \u201cDIY site builders\u201d to cut some corners when making your foothold online. However, this is usually only good temporarily and should be phased out as soon as possible. The reason for this is that the SEO standards are not taken into account within a site builder. You making the font super large (like 72px) in the text editor to make it look like a heading, doesn\u2019t do so in the backend which is what robots and crawlers (like the ones Google use to index your site on their search engine) use to know what the page is about. Professionals will be able to guide your website to look desirable, be search engine and mobile friendly, and serve as a solid foundation in your marketing strategy.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Content is Key<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019ve preached this time and time again, but content is everything when it comes to online presence. Each and every page should be given the care and attention of a newborn baby. These words and images will be the first introduction for many potential clients. Keywords<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Calls-To-Actions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Call to action buttons tell the user what the next step is. This is important whether you\u2019re wanting the customer to buy a product on the site, schedule a meeting, or simply call the store. The buttons need to be eye-catching, have enticing language, and lead the customer to the next step in the process.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">When and When NOT to Summarize<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">On the home page you should summarize what is vital to the company: services, about section, products, contact information. On other pages, you should not summarize. The minimum amount of words for a given page is 500. For product descriptions, you should shoot for 350-400 words.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Social Proof\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Testimonials, Reviews, Images of customers, events and the like are incredible ways to utilize social proof to build brand trust.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Navigation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Navigation should be very intuitive for the user. Being able to easily find what they\u2019re looking for is a major bonus for your business and increases the likelihood of a conversion.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Pages<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For search engines, the more pages the better. This can usually be achieved through a blog, landing pages, and products. A typical website usually has around 5-7 pages: Home, About, Contact, Blog, Shop, Services, and Portfolio. Of course, these can expand as needed to include anything from FAQs,\u00a0 to individual pages for each service, to extra pages to expand on information mentioned throughout the site.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Multiple points of contact:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This includes phone, email, and address typically. However, having chat boxes and chat bots are new rising way to allow clients to get in touch with you. You may have noticed on our site that we have a chat box where you can chat live with us anytime. It\u2019s linked to an app on our phones so that we get notified like a text message. This allows us to bring another level of availability to our clients.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Hopefully this simple list can help you really take charge with your website. If you need a professional, we are a <a href=\"https:\/\/blueshiftwebservices.com\/service\/melbourne-fl-web-design\">Melbourne, Florida web design company<\/a> servicing nationwide!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A major step for all business owners is creating a website to showcase their business online. However, many business owners are not web developers, and don\u2019t speak the jargon. Today we\u2019ll break down the most important things any business owner should know about web design. These web design essentials will<span class=\"more-dots\">&#8230;<\/span><\/p>\n","protected":false},"author":1,"featured_media":386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,43,21],"tags":[],"class_list":["post-385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-online-presence","category-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web Design Essentials All Business Owners Should Know<\/title>\n<meta name=\"description\" content=\"As a business owner, your website is vital to your digital marketing strategy. 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