{"id":403,"date":"2020-04-01T15:55:04","date_gmt":"2020-04-01T19:55:04","guid":{"rendered":"https:\/\/blueshiftwebservices.com\/blog\/?p=403"},"modified":"2020-07-14T23:21:57","modified_gmt":"2020-07-15T03:21:57","slug":"marketing-on-a-budget","status":"publish","type":"post","link":"https:\/\/blueshiftwebservices.com\/blog\/marketing-on-a-budget\/","title":{"rendered":"Marketing on a Budget"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With all that is happening in the world right now, budgets are tight. Marketing, while still very important, is taking a backseat to other obligations. Today we\u2019re going to cover several options for marketing on a budget that will help your business without hurting your wallet. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">While most people are aware of things like paid advertising, many don\u2019t realize the benefit to consistent posting on all channels. The first thing you can do is to have an active blog on your website. WordPress is the best platform for blogging, as that is what it was initially built for. Blogging can be a free way to not only target keywords pertaining to your industry, show Google that you\u2019re relevant, and share your knowledge, but also to give you content for your social media presence!\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Blogging for SEO\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are some important factors that should be taken into consideration while writing a blog for search engine optimization. You\u2019ll need to make sure that you\u2019re focusing on one keyword or key phrase. This is going to be the topic of the blog post, for example this blog\u2019s key phrase is \u201cMarketing on a Budget\u201d. You\u2019ll want to use this keyword as much as naturally possible. When writing a blog post it should be no less than 500 words, however the more the better. Creating graphics and using images throughout your blog is a great way to encourage your readers to share your post on social media platforms. You should strive to place an image every 150 words or so. Make sure to add proper \u201calt\u201d tags describing your images. <\/span><span style=\"font-weight: 400;\">Another thing you can do when writing is to link back to other pages or posts on your site. For example, at the end of a blog post you can recommend a blog post with a similar topic that you\u2019ve posted previously.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After you\u2019ve written your blog post and published it on your site, you\u2019ll want to share it to EVERY social media channel you can. You can create custom graphics for each platform, or use a generic square layout for all of them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some great places to share in addition to your pages are inside Facebook Groups, LinkedIn Groups, and Google My Business. Search for relevant industry groups and networking groups, and join them. Make sure to read the rules before sharing your posts, as some groups consider it as self promotion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure to post consistently. If you post every week, make sure to do it on the same day. For us, our typical posting days are Tuesday or Friday. You can determine the best day to post by checking your analytics.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Social Media for Marketing on a Budget<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We have talked before about having a social media profile on all of the major platforms, regardless of if you\u2019re using them. However, when money is tight and you\u2019re marketing on a budget, social media can become a great way to getting yourself out there as long as you remain consistent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Images and videos are the way to go when it comes to social media. Most industries will benefit from using Facebook, Pinterest, and Instagram. We go in depth in <\/span><a href=\"https:\/\/blueshiftwebservices.com\/blog\/social-media-for-business-how-to-choose-your-platforms\/\"><span style=\"font-weight: 400;\">\u201cSocial Media for Business\u201d<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be sure to register for our email list in order to stay up to date with the latest tips in marketing! If you&#8217;re looking for an <a href=\"https:\/\/blueshiftwebservices.com\/service\/brevard-county-seo\" target=\"_blank\" rel=\"noopener noreferrer\">SEO professional<\/a> or a <a href=\"https:\/\/blueshiftwebservices.com\/services\/index\" target=\"_blank\" rel=\"noopener noreferrer\">full-service digital marketer<\/a>, we&#8217;re here to help.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With all that is happening in the world right now, budgets are tight. Marketing, while still very important, is taking a backseat to other obligations. Today we\u2019re going to cover several options for marketing on a budget that will help your business without hurting your wallet. While most people are<span class=\"more-dots\">&#8230;<\/span><\/p>\n","protected":false},"author":1,"featured_media":404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,43,22,23],"tags":[],"class_list":["post-403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-online-presence","category-seo","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing on a Budget | Blue Shift Web Services Blog<\/title>\n<meta name=\"description\" content=\"Having a small budget doesn&#039;t mean you can&#039;t market your business, we dive in with a couple of ways to market without breaking the bank.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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