{"id":406,"date":"2020-04-07T12:00:25","date_gmt":"2020-04-07T16:00:25","guid":{"rendered":"https:\/\/blueshiftwebservices.com\/blog\/?p=406"},"modified":"2020-04-06T14:06:06","modified_gmt":"2020-04-06T18:06:06","slug":"everything-you-need-a-graphic-designer-for","status":"publish","type":"post","link":"https:\/\/blueshiftwebservices.com\/blog\/everything-you-need-a-graphic-designer-for\/","title":{"rendered":"Everything You Need A Graphic Designer For"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Graphic Design is a very important part of branding, online presence, and marketing in general. Graphic designers are skilled not only in industry standards but they have advanced knowledge of proper design regarding color usage, font styles, and overall layouts that really convert. We\u2019re going to cover EVERYWHERE you need a professional\u2019s help, and why you should use a professional designer that understands your goals.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-407\" src=\"https:\/\/blueshiftwebservices.com\/blog\/wp-content\/uploads\/2020\/04\/everything-you-need-a-graphic-designer-for-120x300.png\" alt=\"Infographic for Everything You Need A Graphic Designer For\" width=\"120\" height=\"300\" srcset=\"https:\/\/blueshiftwebservices.com\/blog\/wp-content\/uploads\/2020\/04\/everything-you-need-a-graphic-designer-for-120x300.png 120w, https:\/\/blueshiftwebservices.com\/blog\/wp-content\/uploads\/2020\/04\/everything-you-need-a-graphic-designer-for-600x1500.png 600w, https:\/\/blueshiftwebservices.com\/blog\/wp-content\/uploads\/2020\/04\/everything-you-need-a-graphic-designer-for-410x1024.png 410w, https:\/\/blueshiftwebservices.com\/blog\/wp-content\/uploads\/2020\/04\/everything-you-need-a-graphic-designer-for-768x1920.png 768w, https:\/\/blueshiftwebservices.com\/blog\/wp-content\/uploads\/2020\/04\/everything-you-need-a-graphic-designer-for-614x1536.png 614w, https:\/\/blueshiftwebservices.com\/blog\/wp-content\/uploads\/2020\/04\/everything-you-need-a-graphic-designer-for.png 800w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Logo Design<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The first place you should have a professional do the work is your logo. Logos help define a brand and are often the first thing that people see about your business. <a href=\"https:\/\/blueshiftwebservices.com\/services\/graphic-design\">Logo design<\/a> is a major skill and there\u2019s a lot that goes into it, more than just slapping an icon with a font.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a professional design your logo ensures:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Industry relevance<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brand recognition<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Proper file types for all purposes<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Not every file type is fit for each purpose. For example, printing a logo on a shirt will generally require a source file like pdf, ai, or eps. Whereas online you\u2019ll need a jpg or png file to upload to each site. Use a PNG file for a transparent background.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Brand Kit<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Having a brand kit allows you to have a cohesive brand across all platforms. A professional graphic designer will be able to optimize your logo and branding materials for each platform\u2019s dimensions. For example, a Facebook cover is a different height and width than an instagram post.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Brochure Design<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Brochures are a wonderful way to hand out information about your business. You can use a variety of different brochures throughout your business no matter the industry. You can have brochures dedicated to specific services, or for the overall purpose of your business. Benefits of having a professionally designed brochure are:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Skilled layout of information<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An appealing handout for all events<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A simple way to provide information to potential clients<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Social Media Graphics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With social media on the rise, making sure that you\u2019re looking the best you can on each and every post is a must. Posts with images or videos get 650% more engagement than a plain text post. While it is possible to DIY your social media graphics, a professional will be able to have a cohesive brand message throughout your social media profiles. <\/span><a href=\"https:\/\/blueshiftwebservices.com\/services\/social-media\"><span style=\"font-weight: 400;\">Social media managers<\/span><\/a><span style=\"font-weight: 400;\"> will often handle creation, scheduling, and engagement of social media posts for you.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Menu Design<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Menus are a vital part of services and restaurant based businesses. A <\/span><a href=\"https:\/\/blueshiftwebservices.com\/services\/graphic-design\"><span style=\"font-weight: 400;\">graphic designer<\/span><\/a><span style=\"font-weight: 400;\"> will ensure that your food and services are not only displayed in an appealing manner, but also that all the information that should be given is part of the design as well. Having a memorable menu also promotes brand loyalty and brand awareness.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Flyer Design<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Flyers are a classic method of event promotion. They should encourage people to participate in or come to an event. To really engage the viewer and convert them, there are some surefire ways to set up the flyer. From where you put the contact information to how you place the eye-catching details, there\u2019s a lot that goes into a good flyer design.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Email Headers and Graphics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The top of an email is forgotten or misused a good portion of the time. This is a place that should not only be consistent and eye-catching, but multileveled. The very top should be your logo, your branding, the second part should be a relevant image to what the email is about. A graphic designer (or <\/span><a href=\"https:\/\/blueshiftwebservices.com\/services\/email\"><span style=\"font-weight: 400;\">email<\/span> <span style=\"font-weight: 400;\">marketer<\/span><\/a><span style=\"font-weight: 400;\">) would be great for enticing your subscribers into opening, engaging, and converting through the images in the email.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Business Cards<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When people think of business marketing, the first thing that comes to mind is generally a business card. While there are plenty of template based design companies out there like Moo or VistaPrint, having a unique card can be what really sticks you in the mind of your clients. A professional graphic designer can curate an amazing card that not only contains the vital information about your business, but also encompasses all your business is.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Infographics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Information is remembered more through a visual format than in text format. Having an accompanying graphic will generally increase your engagement while keeping your brand at the forefront of your message. A great use for a graphic designer is to create an infographic that will entice, inform, and engage your audience.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Blog Images and Banners<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Again, blog images and banners are an amazing way to boost information retention and reader engagement. They allow you to have something shareable for your audience. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Graphic Design is a very important part of branding, online presence, and marketing in general. Graphic designers are skilled not only in industry standards but they have advanced knowledge of proper design regarding color usage, font styles, and overall layouts that really convert. We\u2019re going to cover EVERYWHERE you need<span class=\"more-dots\">&#8230;<\/span><\/p>\n","protected":false},"author":1,"featured_media":409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Everything You Need A Graphic Designer For | Blue Shift Web Services<\/title>\n<meta name=\"description\" content=\"Graphic Design is a very important part of branding, online presence, and marketing. 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