{"id":73,"date":"2019-01-05T18:45:29","date_gmt":"2019-01-05T18:45:29","guid":{"rendered":"http:\/\/blueshiftwebservices.com\/blog\/?p=73"},"modified":"2019-04-24T03:19:02","modified_gmt":"2019-04-24T03:19:02","slug":"why-your-website-needs-to-be-mobile-responsive","status":"publish","type":"post","link":"https:\/\/blueshiftwebservices.com\/blog\/why-your-website-needs-to-be-mobile-responsive\/","title":{"rendered":"Why Your Website Needs to be Mobile Responsive"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">You\r\nmight be wondering if you need a mobile responsive website. Well, did you know\r\nthat the number of persons accessing the internet from their mobile devices is\r\non the increase? According to the statistics, web access conducted from mobile\r\ndevices has surpassed web usage from desktop, and this is a solid proof that a\r\nlot of people now find it more convenient to access the internet using their\r\nsmartphones or their tablets rather than using a desktop computer or even a\r\nlaptop.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The\r\nobvious truth is that the number of persons using their mobile device to access\r\nthe internet will keep increasing. As such, these persons need to have a\r\nviewing experience that is optimized for their mobile devices. It, then, points\r\nto the fact that if you have a website that gets mobile users frustrated or\r\nmakes it difficult for them to use, these users will exit your website without\r\na moment\u2019s thought. They will find another website that makes the experience\r\nsmoother, and you definitely do not want that, do you? <\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>The new trend<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Starting\r\nin 2015, Google now has an algorithm which takes the mobile-friendliness of a\r\nwebsite into consideration in the ranking process. What the algorithm does is\r\nto scan the pages of your website to determine how long it takes for them to\r\nload, how responsive your design elements are for mobile devices, and for\r\ntop-notch mobile practices. This means that if your website isn&#8217;t mobile responsive,\r\ngoogle will rank your website very low in search results.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Google\r\nnow opt for websites that have a responsive design because there will be no\r\nneed to duplicate your website to have a desktop and mobile versions. Instead,\r\nresponsive websites have one URL, one HTML, and can be adapted, fitted, and\r\nretracted to ensure compatibility with a wide range of devices.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">With\r\nGoogle\u2019s algorithm evolution, it is paramount that every business has a mobile responsive\r\nwebsite that is optimized for mobile users. Although it is possible to design two\r\ndifferent websites to serve mobile users and desktop users, having just one\r\nwebsite that is mobile responsive is a lot more efficient and saves you cost\r\nbecause it is built to serve users of virtually any kind of device. If your\r\nbusiness website has not been optimized to be mobile responsive, you are\r\nputting your potential for growth and lead conversion in jeopardy.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Why a mobile responsive website is a\r\nmust-have<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Here\r\nare some practical reasons why you need a mobile responsive website for your\r\nbusiness \u2013<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><li><strong>Better\r\nweb management<\/strong><\/li><\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Managing just one website is tasking enough. Going out to have\r\nmultiple sites to cater for desktop users and mobile users and keeping those\r\nwebsites consistently updated, as well as relevant, is an even bigger\r\nchallenge. Firstly, your workload will significantly increase and, then again, having\r\na separate mobile-only website limits users from having access to the full\r\nfeatures of the conventional website version. You can trust that this\r\nlimitation in experience that mobile users have on a mobile-only website can be\r\nvery frustrating because they have an expectation that they should be able to\r\nhave access to every bit of information on your website regardless of the\r\ndevice that they use. This could lead to your audience totally leaving your\r\nsite.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This is the reason why it is more rational to have just one\r\nresponsive website. When you manage one website, it is easier to update the\r\nsite regularly and improve the experience of mobile users.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><li><strong>Increased\r\nconversions<\/strong><\/li><\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Google revealed that there is a very high chance (61%) that\r\nmobile visitors will exit a mobile website once they experience difficulties in\r\nnavigation and there is, also, a 67% possibility that these mobile users will\r\nconvert if the interaction on your website is positive. A mobile responsive\r\nwebsite raises the conversion rate because it provides a hassle-free experience\r\nfor mobile users.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Firstly, mobile responsive sites have faster load times and\r\nare easily scalable which reduces the amount of effort that the user needs to\r\nput into scroll, zoom, or simply navigate your website. Due to the fact that\r\nusers are happy with these kinds of features, they are more likely to convert.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><li><strong>Improved\r\nuser experience<\/strong><\/li><\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Mobile\r\nresponsive websites have web pages, as well as, content that is very flexible\r\nwhich ensures that it adapts to any kind of screen resolution or any kind of\r\ndevice. Therefore, no matter what device a user accesses your website from, the\r\nnavigation process is seamless and unified. This ultimately results in users\r\nhaving optimal experiences as it gives them the ability not just to read but to\r\nnavigate your website and find the information that they want easily. <\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><li><strong>Improved\r\nbrand reputation<\/strong><\/li><\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We have already established that mobile responsive websites\r\nenhance the experiences of users. This automatically results in the users\r\nhaving a favorable opinion about your business. Since they find it very easy to\r\nnavigate your website no matter what platform they use, the tendency for them\r\nto do business with you over and over again is boosted and this still results\r\nin an enhanced rate of conversion. A favorable brand perception, therefore,\r\nwill result in increased traffic, especially, from mobile visitors.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><li><strong>Guaranteed\r\nrank booster<\/strong><\/li><\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A\r\nwebsite that is mobile responsive has the ability to boost your ranking on\r\nGoogle. Since your website will have faster loading times, it will more than\r\nlikely translate into very low bounce rates, as well as, boosting your rank. Then\r\nagain, when your website is easy to navigate by mobile users, they will be\r\nmoved to share content from your website on social media which will serve to grow\r\nyour audience.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><li><strong>SEO\r\nboost<\/strong><\/li><\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Do you wish to have a more effective SEO campaign and have a\r\nsmoother way of maintaining your website? Then, you need to have a mobile-friendly\r\nwebsite because mobile responsive websites are easier to optimize and maintain\r\nwithout spending so much in costs fees. This is a preferable option to having a\r\nmobile application.&nbsp; <\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><li><strong>Scalable<\/strong><\/li><\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Responsive websites, also, have another added advantage. These kinds of websites have the ability to support a wide range of devices, as well as, a variety of screens. Then again, they will be able to support new versions of these devices or screens. Mobile responsive websites have a sort of fluidity but enable them to scale so as to fit any type of screens that visit the website. This implies that no matter what kind of screen sizes are released into the market, the user experience will always be top notch with a responsive website. It is clear that no matter what your business objectives are or what your niche is, having a website that caters to the needs of mobile users no matter what device they use to access your website is indeed important. Websites that are mobile-friendly have now become the standard, and it is important that you key into this trend to make sure that your business has the best possible chance to grow. At <a href=\"https:\/\/blueshiftwebservices.com\/\">blue shift web services<\/a>, we have a team of experts that are committed to ensuring that you have a website that is mobile responsive. We understand how significantly a mobile responsive website can contribute to the success of your business.  <\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>You might be wondering if you need a mobile responsive website. Well, did you know that the number of persons accessing the internet from their mobile devices is on the increase? According to the statistics, web access conducted from mobile devices has surpassed web usage from desktop, and this is<span class=\"more-dots\">&#8230;<\/span><\/p>\n","protected":false},"author":1,"featured_media":76,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-73","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Your Website Needs to be Mobile Responsive | Blue Shift Web Services Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueshiftwebservices.com\/blog\/why-your-website-needs-to-be-mobile-responsive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Your Website Needs to be Mobile Responsive | Blue Shift Web Services Blog\" \/>\n<meta property=\"og:description\" content=\"You might be wondering if you need a mobile responsive website. 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